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hope loves cards, kim gosney

a special guest post by Kim Gosney of Hope Loves Cards on how she is growing her little biz teeny tiny (& you can too!).

So, here I am sitting at the desk in my teeny tiny stationery store. When this shot was taken I was so excited because I am part of a growing new trend in business. I call it Community Retail and this is a little bit about my experience going teeny tiny.

hope loves cards, kim gosney

I have been running an online stationery store for about 2 1/2 years. It has been an exciting ride. There have been many successes and many opportunities, but I really love my “FUN” work as my daughter, Kathryn Hope calls it. But, there are many sides to my personality. Here’s a run down of all of my jobs:

  • Retail Store Manager (42+ hours a week)
  • Owner of Hope Loves Cards AKA Glittery Stationery Empire
  • Mom to Kathryn Hope, amazingly adorable seven year old

I am slightly embarrased to admit that I work into the wee hours every night. I send emails at 2 am and rarely, if ever, get enough sleep to wake up feeling refreshed in the morning. Mt. Dew is a staple in my fridge – and my hubby just went to the grocery store, but didn’t bring the Mt. Dew – so now I’m afraid I might fall asleep before finishing this post. But, I TRULY love all the hard work because I am growing my business teeny tiny and that means that means BIG progress is underway.

hope loves cards, kim gosney

Here is a brief overview of Community Retail – this is a photograph of one side of Unique Boutiques and Marketplace located in Clayton, North Carolina. What appeals to me about the concept is that I am a vendor – my little booth is one of many – located inside Unique Boutiques and Marketplace.

Main Vendor Advantages:

  • Short term lease (6 months) at super low rate = storefront location WITHOUT breaking the bank
  • Keep your full time job + earn extra income from storefront = MORE MONEY
  • Deck out your space – make it as simple or extravagant as you like = FUN!!!
  • Local exposure + meeting and getting to personally talk to your clients = PRICELESS!

Being a vendor instead of an owner opens up a world of possibilities for me that I wouldn’t be able to pursue working full time. I do not have to work inside my teeny tiny store every day – I go in once a week to tidy up, restock, drop off custom orders. I get the experience of owning a store without the fear that I do not have enough money for my lease or product to stock my store with. I get to test the waters and really work on my product line because all of the customers shopping in the store are so willing to give feedback! The local connections that I am making are really helping me shape what new products I am going to be offering. By the end of my first week in Community Retail I had developed relationships with other vendors which is great for support and encouragement too!

A few things to consider if you think going teeny tiny might be right for you!

  • Make sure you have a business license if needed in your area and that you have completed any business paperwork like forming an LLC. Also, don’t forget sales taxes make sure you have who is paying sales taxes in your lease agreement just to make things super clear!
  • Will your product offerings translate to “grab and go” items? Can your goodies be purchased easily by your customers and do you need to have a custom order system in place for your merchandise.
  • Have a call to action inside your store. Have something fun inside your store for your customers to do so you can build your mailing list and fill it up with local customers. For example – note cards (I use my bloopers) that customers can fill out with all of their contact info. I also have a note letting customers know that they can sign my desk to help my customers feel like my store is their store too! Oh and I almost forgot I have a giant orange mailbox for people to drop off special orders in too.

The entire process from signing the lease to opening up shop took about one month. I spent the first week drawing out sketches on graph paper of what the total look and feel of the store would be. I also ordered all of the supplies that I needed to make sure they arrived on time. The second week was spent checking into regulations to see what additional licensing I would need. I also started working on the product line – making some of my items a little more mainstream so that they could be purchased grab and go style. My little kids that would normally be personalized with a name got a more traditional “Thank You” so anyone could purchase them. I also developed a custom order sheet for anyone that wanted personalized stationery. In week two I glittered stationery day and night and came up with some adorable packaging for my stationery too! In week three I visited my booth to check everything over and attended the first vendor meeting. And finally, in week four, I took a vacation from my full time job to paint, hammer, glue, nail and build my teeny tiny dream. I also got to stock my store with the most ridiculously cute stationery EVER!

hope loves cards, kim gosney, mayi carles collection

Other special things to think about before opening your own little mini store:

  • Does the owner offer no compete as part of your lease meaning if you sell stationery will anyone else be able to sell stationery too?
  • What should your store design look like? How can you show your personality in a teeny tiny space.
  • How much space will your product need and how can you create room to grow?
  • What is your budget for paint, construction of space, and product for grand opening?
  • What is your marketing strategy? How will you let your customers know you have a real live store?
  • When will you visit your store? How can you let your customers know when you are going to be dropping by?
  • How will you create a WOW factor for your customers to keep them coming back time and time again?

As my grand opening approached I was filled with excitement and anticipation. There were several events including a Girl’s Night and a Vendor Shopping Night to make sure that everything was in place before the big Grand Opening Day. Kathryn Hope came to work with me for the first time ever – as the Glittery Princess spokesmodel for her stationery company. She was beaming with excitement when she saw the giant Kathryn Hope on the wall. And guess what – the customers were excited to meet her too. It was wonderful to see the entire store stocked and ready for business when just a month before it was an empty space. There was such a tremendous sense of pride for the owner, Christy Kenyon, when she stepped back to take everything in. And…she’s totally hit the nail on the head with Unique Boutiques and Marketplace – a unique business that has given my teeny tiny dreams great BIG wings!

hope loves cards, kim gosney

Oh! My I did also want to say a HUGE thank you to Mayi Carles because she really helped me truly understand that I needed to “Narrowing My Niche, narrow it narrow it!”

 

About Kim: 

I’m a total rockstar when it comes to making cards. If I was a superhero my power would be…ENERGY (that is if energy comes in the form of Mt. Dew & cupcakes!). My biggest fear in life is that I will run out of glitter glue + envelopes. Come connect with me!  <<WEBSITE>>    <<BLOG>>    <<@HOPELOVESCARDS>> 

 

Jessika Hepburn

about the author

Jessika Hepburn has written 512 posts on Oh My! Handmade Goodness. A cheerful activist and community matchmaker I delight in using my connection superpowers to bring makers and entrepreneurs together in ways that lift us all up. I believe in cooperation over competition, relentless good cheer as an act of rebellion, and the power of using our hands to craft a brilliant future. OMHG is part social enterprise, part grand experiment, and all goodness-so pull up a chair or pitch in a hand to join in creating our supportive community!
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  • http://abusinessfullofmoxie.com Moxie Lisa

    What a super cool boutique concept! Congratulations on making your little business grow :)

  • http://www.hopelovescards.com Kim Gosney

    Moxie Lisa thank you sooo much! My teeny tiny empire is totally blushing right NOW!

  • http://freshsewn.squarespace.com Natalie

    So cute, Kim! This looks amazing. Your little booth looks so so fun!

  • Terry Levick

    Great article…..Congratulations…..

  • http://www.hopelovescards.com Kim

    Natalie – It really is soooo much FUN – it just oozes cuteness + it makes going to work EXCITING!

  • http://www.hopelovescards.com Kim

    Terry
    Thanks for stopping by and visiting! I hope I’ll be able to catch up with you soon!

  • http://www.heartmadeblog.com Mayi Carles

    I’m just SO SO excited to see Kim here that my eyes even watered. I have seen Kim’s tiny mini stationary business turn grow in the last months into a creative empire. I’m just so so proud to call myself her friend + her collaborator + to see her here, hanging out in one of my favorite blogs EVER.

    Makes me so happy!

  • http://www.hopelovescards.com Kim

    Mayi – everything happens for a REASON, and I am just amazed that I stumbled upon you because you are an AMAZING friend + an AWESOME pocket size business GENIUS + it is truly a pleasure to have met you! You give people’s teeny tiny wings BIG dreams!

  • http://handmadesuccess.com/blog/ Kerry

    Yay Kim! So happy to see this post! You are adorable and a superstar!

    • http://ohmyhandmade.com/members/ohmyhandmade/ Jessika Hepburn

      Love seeing all this beautiful support for Kim & her teeny tiny empire! @Mayi, you are the very best cheerleader any dreamer could hope to have championing their dreams. No wonder Kim is so sparkly:)

  • http://www.hopelovescards.com Kim

    Kerry -
    Thank you soooo much! I totally feel like a SUPERSTAR today after all of the support here on OMHG. What an amazing community of wonderful people! I feel like a real live princess!

  • http://www.hopelovescards.com Kim

    Jessika,
    You have built a WONDERFUL community of amazing friends here at OMHG. I really feel the LOVE! + Yes it really is true that Mayi is an awesome cheerleader! It’s almost like I can hear her in the background going RAH! RAH! RAH!

  • http://www.itssooofluffy.etsy.com Vicki

    This is so AWESOME! Your shop is fantastic! I wonder if there is anything like this in Houston,Tx!

  • http://www.rosehilldesigns.blogspot.com Heather Stillufsen

    what a cute shop and what a great idea to have a retail co-op like this!
    best of luck.
    Fun to learn more about you!

  • http://www.krabbykasey.etsy.com KrabbyKasey

    I really enjoyed this article. I looove paper products and personalization!

  • http://www.etsy.com/shop/kristinb2d Kristin

    Kim-
    I LOVE this post!! I am just starting out, and your story has inspired me to do more!! Such a cute mini store and your designs are adorable!! Thanks for sharing your story & congratulations on your success :)

  • http://www.hopelovescards.com Kim Gosney

    Heather-Whenever I walkin I get so excited by the CUTENESS it’s just so much FUN thank you for sharing in it with me!

  • http://www.hopelovescards.com Kim Gosney

    KrabbyKasey – I LOVEEE paper too!!! I like creating each little kid & then watching the sparkly glitter bring them to life! I have the best teeny tiny job EVER because I get to meet amazing people like YOU!

  • http://www.hopelovescards.com Kim

    Vicki You should check into it! I know that here in North Carolina even indoor shopping malls have them so the popularity of this type of biz is GROWING! Check back with me & let me know if you decide to go teeny tiny!

  • http://www.hopelovescards.com Kim

    Heather-Whenever I walk in I get so excited by the CUTENESS it’s just so much FUN thank you for sharing in it with me!

  • http://www.hopelovescards.com Kim

    Kristin it’s funny that you said my teeny tiny store inspired you to do more because I recently realized that the only person standing in the way of my SUCCESS is ME! I have been trying to make my biz seem larger than life by saying “WE” will contact you or using wording that feels corporate…BUT, I’m totally embracing the “ME” + being teeny tiny BIG + it’s now growing my outlook on EVERYTHING! YOU can DO it Kristin give your dreams teeny tiny BIG wings!!!

  • http://www.anastasiaC.blogspot.com anastasia

    What a great idea!!! love this…goodluck with it all!!!

  • http://delectableink.co.uk Modupe

    LURVE this concept – both of the biz and boutique – so cute!

  • http://www.hopelovescards.com Kim Gosney

    Anastasia – Thank you sooooo much! It has been an amazing adventure! I have had sooo much fun that I just decided to add teeny tiny space #2! It opens at the end of May!

  • http://www.hopelovescards.com Kim Gosney

    Modupe,
    The concept is really FUN isn’t it – all of the benefits of your own biz without that HUGE overhead! Thanks so cupcake much for your support!!!

  • http://dinnertimechimes.net erin, maker of chimes

    Such a fun article. I’ve adored these cards and such for a while from the web, and can’t wait to make a trip to Clayton to see them in person. My wish for you is continued success!

  • http://www.hopelovescards.com Kim Gosney

    Erin,
    I’m so HAPPY to hear you are a fan! Stop by & visit anytime!!! Thank you so much for your *WISH*!

  • https://www.facebook.com/giftswithaheartraleigh Traci Landers Alvelo

    Gifts With A Heart at 2889 Jones Franklin Rd would love a visit from you – we are a local shop and consign local things as well as support local companies! We would love to have some new vendors! We will be having a free sip and shop and truffle next Friday! https://www.facebook.com/giftswithaheartraleigh