by Sara Tams of sarah + abraham
I recently came across a new company called Hello Frosting owned by Erin McGinley, a former events professional turned stay-at-home mom, who is the baker, photographer, and sometimes designer behind these edible icing decals. I was instantly smitten! The decals are printed on thin sheets of icing using food-grade inks and merge with your frosting, producing a completely smooth texture which you can easily cut or bite through.
You’ve probably seen this printing method used on “photo birthday cakes”, but I think the way that Erin’s using this technology with modern designs is much, much cuter!
Luckily I saw these right around the time I was starting to plan my son, Jack’s, upcoming football-themed birthday party, so I spoke with Erin, and she was happy to accommodate my request for some football-themed decals to use on cupcakes and sugar cookie party favors. The designs she came up with are prefect, including some with a football helmet in Chicago Bears colors with his name and the number 7 (that’s how old he’s turning). Jack loves them, and I’m sure they’ll be a big hit at the party!