Handmade Finds: Hello Frosting

by Sara Tams of sarah + abraham

Edible frosting decals by Hello Frosting

I recently came across a new company called Hello Frosting owned by Erin McGinley, a former events professional turned stay-at-home mom, who is the baker, photographer, and sometimes designer behind these edible icing decals. I was instantly smitten! The decals are printed on thin sheets of icing using food-grade inks and merge with your frosting, producing a completely smooth texture which you can easily cut or bite through.

You’ve probably seen this printing method used on “photo birthday cakes”, but I think the way that Erin’s using this technology with modern designs is much, much cuter!

Luckily I saw these right around the time I was starting to plan my son, Jack’s, upcoming football-themed birthday party, so I spoke with Erin, and she was happy to accommodate my request for some football-themed decals to use on cupcakes and sugar cookie party favors. The designs she came up with are prefect, including some with a football helmet in Chicago Bears colors with his name and the number 7 (that’s how old he’s turning). Jack loves them, and I’m sure they’ll be a big hit at the party!


  1. Jacqui says:

    I’ve always wondered how they did this! Aren’t they fabulous!! I love baking too but cake decorating is best left to the experts I think.
    Thanks for sharing this Sara.

  2. Aurora says:

    These are adorable! I’ve never heard of this concept, but I am definitely going to check them out! I am hosting a bridal shower in June and these would be prefect! Thanks for sharing. 🙂

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