by Isa Maria Seminega of Noisette Marketing
When you are running a small business it is easy to get caught up in the day-to-day running of it and the never ending daily tasks. If you are also juggling parenting, housework, hobbies, friendships it can be hard to find time to take a step back to see what you have achieved. It is important to recognise when you have accomplished something great or reached one of your goals. Marking special moments in your business journey can give you extra motivation to succeed and can help lift you into a positive mindset.
Celebrating your business successes can be as simple as taking time out to reflect on what you have achieved or treating yourself to something small, like fresh cut flowers in your studio or a cupcake from that new bakery down the road.
Reasons to celebrate include winning a new client, your first wholesale order or gaining a great press feature. Maybe you have launched a new project, collaborated with a colleague or won an award?
Whatever the milestone you can celebrate in a number of ways!
Share your success with your customers:
You customers are your biggest fans! They have loved what you do enough to pay for it. Customers like to hear you are doing well; it validates their decision to choose you and your products over those from your competitors. It also helps to engage them in conversation, establishing a deeper relationship with them.
You can share your news in your e-newsletter, on your website and across your social networks. You’ll be surprised how happy people will be for you.
Share your success with the press:
The press love a great success story, so share your achievements with them! Write a press release and distribute it to local papers, magazines and blogs making sure to highlight your triumphs. You can also consider sharing your news in an interview or editorial feature.
Share with family and friends:
If your family and friends are anything like mine, they may not entirely understand what you do. They know you have a business, you work on the computer a lot and you make things but sometimes there is the misconception that what you are doing is a hobby rather than a business.Share your success with them! Be proud of what you have achieved. Let them know you’ve reached an important milestone. 1 year of blogging? That’s amazing! 200 sales on Etsy? Brilliant! Use your successes and milestones to open up conversations with your loved ones who may not fully understand this creative online world you are thriving within.
Think you don’t have anything to celebrate?
Of course you do! Even if you don’t feel like you have achieved much you have. You have started a business, you make beautiful things with your own hands, you help others, raise a family, are good at what you do. Sometimes it’s the little things in life that are the most important and deserve a celebration.