Relationship Marketing (or how it really, really isn't about you) Podcast Interview with Srini of BlogcastFM

relationship marketing, blogcastFM, Srinivas Rao

July is full of firsts here on OMHG- after I was interviewed by Srinivas Rao for BlogcastFM and got such great feedback I thought it would be great to flip the tables and have our first ever feature with a guy! I never meant Oh My to be exclusively women, but it has turned out that way, so let’s break out of the mold by learning about blogging and business not only from a guy but a single one, living his dream as a surfer! Exploring differences always is an opportunity to learn something new and valuable.

I also wanted to have Srini visit us to share in his own words the story behind his new ebook, Relationship Marketing. I am not a huge ebook buyer, or put a lot of stock in marketing “strategies” or gurus, but I do love common sense, actionable ideas. So I was really impressed with Relationship Marketing, from the approachable language and valuable content to the really beautiful and polished design. I knew that this was a resource that I needed to share with you!

In my interview with Srini we chat about:

  • Your first reader being your digital lifeline & how to connect
  • Lessons in putting aside ego and expectations to realize it really isn’t about you
  • Grow your network by sharing, connecting and engaging with your true supporters
  • There are no formulas, or universal answers, aside from experimenting and finding your own way
  • How acting on small ideas equal big opportunities
  • Collaboration can lead to amazing things (+ shouts out to April of Blacksburg Belle & Mayi Carles!)
  • Community building through reciprocity
  • So you built these amazing relationships-now what? Transforming those relationships into a business.


Srini is also offering Oh My! readers a very special offer to purchase the Relationship Marketing ebook and get a 1 hour Skype consultation + a recording of the call for $97! Listen to our interview for an example of a consulting success story!

BUY the Relationship Marketing ebook + a 1 hr. Skype consultation with Srini Click here to view more details

BUY the Relationship Marketing ebook Click here to view more details

*the above are affiliate links*

Srinivas writes about surfing, personal development and the things you never learned in school, at The Skool of Life.  He’s also the host-co founder of BlogcastFM, a podcast for bloggers. Check out his FREE webinar on the 7 Pillars of Blog Traffic.

Srini will be joining us tomorrow as co-host of our #omhg Twitter chat from 1-2EST, have any questions you would like to ask but can’t make the chat? Leave them below in the comments!



  1. Srinivas Rao says:


    Thanks so much for having me as a guest. This is definitely one of my favorite subjects to talk about because I think it plays such an instrumental role in everything that happens in the blogosphere. Having my interview here in the Handmade community also makes me realize the importance of building relationships with people outside your niche.

    • Jessika says:

      Thank you so much for visiting us & sharing your book + ideas! I totally agree that stepping outside of your niche is so vital-you never know who will inspire you and what opportunities will come from it. I hope OMHG readers enjoy the book as much as I do: )

  2. April says:

    Love this interview Jessika and Srini! And, Srini, you can definitely take credit for the amazing idea 🙂 You deserve it! Relationship marketing is what it’s all about.

  3. Yvette-Michelle Cottle Darby says:

    Wonderful interview. What a wealth of ideas. I love the underlying relationship between surfing and riding the waves when developing your business and nurturing relationships. Thank you for sharing.

  4. Carrie says:

    THANK YOU OMHG!! I’ve been on the search for listening to podcasts while I work. I’ve been enjoying my music while I work, but I’ve realized that I have a lot to learn. This interview has taught me a LOT! ..most importantly, to just be myself. I’ve already hopped on to BlogcastFM and listened to the interview with Wendy Piersall and am looking forward to listen to more! I hope OMHG will have more audios as well!

    • Jessika says:

      Thank you Carrie!!! Feedback like this is the best! There are so many creatives I would love to interview in real time instead of via email-if there is interest I will definitely do more podcasts!!! Let me know if you have some ideas for people to feature: )

  5. Srinivas Rao says:

    @April: I would say your execution of my idea was really what made it work. You took it and ran with it, so that’s awesome.

    @Yvette: It’s kind of weird how much something as random as surfing has impacted my life. It’s definitely been something that has motivated and inspired me.

    @Carrie: So glad to have you on board as a listener. I think you’ll find some great stuff in our archives.

    • Jessika says:

      You’re the best Joy-I’ll work on figuring out how to list them on Itunes so you can download & listen whenever! Hope to see you tomorrow for #omhg (kiddos permitting) : )

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