Need some help getting your small business ready for the holidays? Then this chat is for you! The conversation today was packed full of wonderful tips to help your business prepare for the rush of the holiday season. Oh, and just in case you missed Jessika’s wonderful announcement, here it is:
“We [oh my! handmade] will be offering a big surprise group giveaway that will help 3 creative entrepreneurs grow their biz in the new year (SO excited!)” – @ohmyhandmade
Super exciting! Here’s to your success in the upcoming holiday season!
Also be sure to download this very useful holiday marketing checklist from Isa of Noisette Marketing and check out this post from Lisa of Moxie Pear on why she loves chatting with us each week + how one of our newest chat visitors, cupcakes for clara, caught her eye by doing everything right.
Want to share your packaging with us? Link to it in the comments & we’ll do a holiday packaging showcase!
Stock up on what you really want to promote. it never hurts to have stock! 🙂 @thebeadgirl
The holidays are a great time to pay for ads on blogs. It keeps your visibility up and drives traffic to your shop. – @isa_noisette
It’s a great idea to contact bloggers now for features. They are writing gift guides and need great content. – @traceyselingo
Show editors who your products are for and why they would make great gifts. Make it easy for them to choose you. – @isa_noisette
Quality over quantity, even on blog features! 🙂 – @leanimale
my holiday planning ‘tip’ is to remember your orders are for TWO people; buyer + recipient. make the most of that 😉 – @allisajacobs
Snail mail is nice if you can include a small sample or a press kit but online works great especially for bloggers – @isa_noisette
I suggest always, always making your press release personal to each editor with an email + a link to view – @ohmyhandmade
When emailing an editor don’t add attachments, upload your press kit/lookbook to a public dropbox or page on your site & link to it – @ohmyhandmade
You want to be sure to READ every word of the submission guidelines to each publication/blog you submit your work – @ohmyhandmade
Remember you can add value in lots of ways instead of slashing prices in a sale. – @isa_noisette
Another nice touch to the holidays is adding a gift wrap option…free or for sale, doesn’t matter. People just like the option. @MeaganVisser
The little things are what make the big difference to a customer – @thegreengal
What is #omhg? We are a community of talented, creative and caring people who visit every Thursday on Twitter with the hashtag #omhg to chat about our monthly theme on Oh My! Handmade + life, business & everything in between. Empowering, honest, supportive & full of ideas, our chats leave us all feeling ready to take on the world-come join us and make some new friends!