Special guest post & giveaway from Genevieve Brazelton of Lightbox SF
In our first two years of working with clients on strategies to better market their business, we noticed that no matter how long they’d been in business we always tended to start in the same place – clarifying our client’s brand story and defining their target market.
All of the businesses we worked with struggled to put into words how they were different from the competition and what benefits they were really providing for their customers. And when it came to target market few of them could describe much about their ideal customer beyond, gender, age and general income. It’s hard to really engage customers if you don’t know what makes you different or why your customers would care.
Ink Yourself: Using Story to Make a Bold Impression is a guided e-course designed to get you thinking about all the details that make up your unique brand story and help you define your ideal customer. The course is based on the idea that you already know everything you need to build a strong brand identity and stand out in the marketplace, but you need a guiding hand and outside perspective to dig into the details and shape it into your unique brand story.
“It’s challenging to step back from (our businesses) to gain perspective about what our work says and means. I felt really well supported during this course.”
The lessons in this 5-week e-course build on each other asking you to dive deep in the big vision of your business, realize your strengths, and get intimate with your ideal customer. Then we help you bring it all together into a guiding statement that makes showing off your awesomeness a breeze. You’ll also have unlimited email access to both Shelly and I and a live forum to get feedback and opinions from all the participants. We hope you’ll make friends as well as get clear on your brand message.
As a bonus we’re giving away one spot in the course to an oh my! handmade goodness reader. All you need to do is tell us your biggest marketing struggle in the comments below and we’ll pick a random winner. We’ll notify you by email on May 16th if we pick your name. However if you don’t want to leave it to chance you can sign up right now!
This giveaway is closed! Congratulations to:
Genevieve Brazelton writes about creative marketing strategies over on the Lightbox SF blog. She also works with creative entrepreneurs to brand their businesses by telling their stories and embracing what makes them unique.