Category: Oh My! Sponsors

Pauselius: Bloom + Grow Forever

A sponsored post from Matt & Darice of Pauselius, a Holistic Creative Studio

Our clients, friends, and family are probably wondering what we’re doing, altering our business identity + mission yet again. In fact, we’re pretty sure we can hear the head scratching.

Pauselius, Oh My Handmade, holistic business

Before we went through our recent change, we were struggling with our identity on several levels – and had been for some time, in fact. Not the sort of thing most folks want to hear from a creative team that brands small, passionate businesses, but as they say, the truth will set you free.

The Roman Gardens Weren’t Built in a Day

Our original morph from Two Hands Creative to He She Us made sense (sort of). We had been attracting people who didn’t seem to value our work or our time, so we decided to re-brand and rewrite our mission.

He She Us was meant to be a shortened version of our story: Matt does A, B, C; Darice does X, Y, Z; and Together we are unstoppable, sort of thing. That idea was quickly put to the test by Google who, in its infinite wisdom, sent a lot of eager folks from Japan to our doorstep looking for some ‘adult entertainment.’ Analytics, if nothing else, made us painfully aware of our naivete. (In reality, those searches were a marvelous second reason to re-brand, not a first.)

Through both of those incarnations, we felt like we were ignoring our true selves. We were trying to follow a prescribed business model + a strict set of rules that we were told would lead to success.

Unfortunately, that road was straight + boring, not unlike Interstate 80 through Nebraska. As masters of winding country roads, self-guided detours, narrow one-way alleys, and left-side-of-the-road parallel parking, we were completely out of our element on the business super-highway. Not to mention completely miserable.

Thankfully, life presents ample opportunity to embarrass one’s self, and lucky for us, we are ever willing participants.

Pauselius, Oh My Handmade, holistic business

This last re-brand from He She Us to Pauseli.us (more accurately an un-brand) is our version of a holistic business + life.

We want to share more of ourselves with our visitors + clients, to tell our stories, random thoughts, and mouthwatering cookie recipes. We want to be ourselves – to offer ourselves – to connect with people on a truly personal level. We want to show ourselves unpolished, uncut, unapologetic.

We want to put all of ourselves into one project instead of juggling multiple interests. And we want to encourage others to do the same.

Why the hesitation?

It’s a popular belief that for a business to succeed it must be one thing, and one thing only. It must have its eye on the prize + everything it does should bring the business one step closer. Well guess what? One size does not fit all – especially in a small creative business.

Pauselius, Oh My Handmade, holistic business

For anyone who knows us, the fact that it took us so long to throw out the rule book must have come as quite a shock. Of all the things we question + insist on doing our own way, why not our business? (Hey, hindsight is 20/20, and we’ll be the first to tell you that we both have really strong eye-glass prescriptions.)

What Holistic Business Means to Us

Holism in design + business is a natural extension of the creative process. When we’re working on a project, our ideas are being drawn from our life + experiences. They are colored by our emotions, polished by our aesthetic, and framed with a perspective that is uniquely our own.

Taking a holistic approach is important to us because we believe we should be able to: be ourselves, our gifts + talents are far more meaningful when paired with our story; love our work, it’s more than a job, it’s our passion + life’s work, and should never feel like drudgery; and look our business best, so the local + global community remembers our brand. (We just have to keep this one for a while!)

The amazing thing about that concept is that it was there all along. It was sitting right next to us making a big stink + complaining that we were ignoring it. We just had to give it a little sunshine + water.

With Love + Gratitude,
Pauselius, Oh My Handmade, holistic business

Growing Your Online Shop with Facebook & Twitter

A sponsored post by our advertiser Claudio Carnino of Fanchimp

fanchimp

 

In 2013, if you’re not using Facebook or Twitter to make promotions of your Etsy store, you’re probably missing a huge opportunity. In fact, many shops are already doing it. Thousands of online shops are using Facebook because it drives more sales and sometimes it also doubles them. Statistics show the money invested in Facebook and Twitter marketing in 2012, in U.S alone, is more than $2.4 billion! You are in luck! I’m going to share a tutorial specifically designed for shops on Etsy, Shopify, StoreEnvy, Ebay and similar services to help you start getting new customers from Facebook and Twitter.

Increase the number of followers

The first step is increasing the number of people who follow your shop’s Facebook page and your shop’s Twitter account. To do this, you have to share a lot of interesting news about your market. For instance, if you’re selling clothes for kids, you have to share news and tips about kids. If you’re selling earrings, you have to share news and articles about the fashion world. Celebrities wearing earrings similar to the ones you’re selling would be an example. If you’re selling wedding accessories, you have to talk about weddings in general. You could give a tutorial about how to create beautiful invitations, or how to choose the colors of the flowers. By showing these different posts, people who already follow your page will “Like, Comment or Share” the news that they find interesting. Friends who can follow your page too will then see it. If someone do one of this actions, the news will be seen by his friends and so, some of them will start to follow your page too.

To find the interesting news you have to look for the best ones on Google or on your favorite blogs. It’s a long process that requires about 10 hours weekly, but at the end of this post I’ll give you advice to make it easier and faster.

Talk about your products

Of course you need to talk about your products, but be aware. You should not promote too much about your products, as some of your followers will perceive it as spam. The rule of thumb is share 1 promoted product for every 4 interesting news subject (the maximum acceptable is 1 promoted product for every 2 news subjects). Just share a great looking photo of the product with a short description and the link to buy the product on your store. Please, don’t dismiss the link to your shop or else people will not be able to buy anything.

Be consistent

You should publish 4 to 5 messages every day. You need to do it every day because if you continue for a few weeks the Facebook algorithm will help to decide which stories appear in each user’s newsfeed (click here to understand how it works). To schedule your messages for different days you could use one of the many social media management suites available, like Hootsuite.

Publish the messages in the right moment of the day

The people who follow your shop’s Facebook page or your Twitter account are not always connected. So understanding when is the best moment to schedule your messages can really increase your sales. You can use Tweroid to help figure out when is the best time of day for posting.

How can I make Facebook and Twitter marketing easy and fast?

The real problem is that tools out there are designed for experts of Facebook and Twitter marketing, not for online shop owners. So, you need some training and a lot of time. But, I have worked on a solution that makes it really easy to select the products to promote, to get the best news curated for you and to decide what are the best moments to publish your messages. Fanchimp allows any online shop owner to get new customers from Facebook and Twitter without requiring you to learn anything new and takes about 10 minutes a week.

You have a free trial to understand if it works for your shop, so you can easily just give it a try.

Questions?

If you have any questions about anything related to the Facebook and Twitter marketing or Fanchimp just email me at claudio@fanchimp.com or leave a comment below. I’ll be happy to answer your questions.

About the Author

cla_baffi_D_500

Claudio Carnino, Founder & CEO of Fanchimp. I am a passionate entrepreneur with the dream of making all the online shops amazing and successful. Doing this, I will be able to help a lot of people fulfilling their dreams and improve their lives. I am a ninja developer and an expert in Social Media Marketing for small online businesses. I’m always happy to help.

 

Editor’s note: How do you grow your business using Facebook and Twitter? What do you think of Fanchimp and the services they offer? Let us know in the comments & happy Friday!

Deanne Fitzpatrick: 22 Years of Authenticity & Creating Beauty Everyday

Deanne Fitzpatrick, Create Beauty Everyday http://hookingrugs.com/

Editor’s note: This is a sponsored post from OMHG advertiser Deanne Fitzpatrick of www.hookingrugs.com. I just wanted to preface this post with a big applause for Deanne’s honesty and heartfelt integrity. Instead of sharing an advertorial for her sponsored post she gifted us with her wise words on staying true to your art for our ethics theme-this is the most authentic kind of advertising there is. Thank you for honouring us with your story Deanne! 

When I thought about the theme of this month here on Oh My! it really got me thinking about authenticity. I think our authenticity is what we as craftspeople really have going for us in a world that is filled with fast and flash. Each of us knows the value of stillness in creativity and that often shines through in our work. When people come to my studio they are inspired by the joy of colour and wool. We have created a warm beautiful environment and we fill it with the handmade and unique. I cannot count the number of times people have said, “it is so real.” Over the years this response has made me realize real is a hot commodity because of the laws of supply and demand. People want it but it is hard to find.

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