Learn The Secret to Writing Great Headlines

by Lucy Thornton of Perfect Balance Marketing

Warning: this article could drastically increase your blog readership

You have just 3 seconds to persuade a visitor to stay on your website. And you have less than 1 second to get them to open your email or read your blog post.

Your headline plays a key role in doing that. It needs to intrigue, excite and spark interest. If it doesn’t, then the hard work you put into writing the rest of the post is completely wasted.

So how can you make sure your finely crafted blog posts get the attention they truly deserve?

The secret to great headlines:
When I first started studying marketing, I has the pleasure of working with a fantastic lecturer who inspired me to aim for the top, work hard, and encouraged me to think a little bit differently about what marketing is all about (you know who you are – thank you).

One class that sticks in my mind is one he gave on writing headlines. Armed with a stack of glossy magazines provided by our literature-loving lecturer, we wrote over 100 headlines in less than 40 minutes. The secret to writing headlines that work was ours.

The secret? Study headlines written by the best (i.e. those that are printed on the front of Vogue, In Style and Cosmo).

Or …

Use some of the structures used most in the glossies and apply them to your own blog post. Just be prepared for the boost in blog traffic and the increased expectations of your followers.

What everyone needs to know about……