#OMHG November 10-Holiday Marketing for Online Shops

little ladies by janelle, #omhg, small business marketingAbove: new packaging from Little Ladies by Janelle inspired by one of our chats

Today’s chat was full of great ideas and ways people are spreading the word about their shops and holiday promotions. Just like our customers some of us are planners and some are procrastinators but all of us are hard at work building our businesses this month. I always want to have opportunities to share your work so I started a new Flickr group for #omhg. I would love if you join and use it to share your pictures of packaging, work, booths & displays, workspaces and creative projects. Be sure to let us know if the picture was inspired in some way by one of our chats! I will use pictures from the pool in Oh My! Handmade posts when I can so be sure to leave a name + link to your shop so I can shout out your awesomeness.


Here are just some of the ways that #omhg entreprenuers are marketing this year

I think I’m going to do free giftboxes, tags and gift wrapping since I already do free shipping #omhg embergrass

I decided today that I’m going to give special free gifts to all my customers who spend over £10 in the run up to Christmas. cupcakes4clara

Hi everyone, finally have the chance to join in the chat! I’m doing my very first newsletter next week for xmas marketing #omhg Manusmade

I’m doing a holiday craft show here in MTL. They’re also doing a Pop-Up Shop a couple weeks before & will sell work from shows artists #omhg BessCallard

My holiday marketing involves a holiday collection and 12 holiday-themed blog posts. May be feat. in a mag too. Fingers crossed. #omhg DearEdnaShop

Whenever I do surprise bags, they’re really popular! I did them as an New Year special & Birthday special. 2 price points. #omhg Omiyage_ca

Schools & community groups often do holiday events they are looking for raffle/silent auction items. I find this 2 b great 4 local sales #omhg paperparade

I’m working on a few new xmas collections and am planning on having Freebie Fridays that coordinate with the new sets #omhg traceysebastian

I’m putting in a 4×6 quote print right now. Can be framed or just pinned to a bulletin board. #omhg dellieCA

Read a preview of the transcript below or click here for the full chat.

I also announced that because of the gigantic holiday giveaway we will be offering in December for our community I will be taking a mini-vacation from our #omhg chats for the month of December. Instead I will be busy spreading the word about the amazing opportunity we will be offering three creative entrepreneurs and using the #omhg hashtag for the contest. If I told you any more I would have to kill you but I promise all shall be revealed December 1st! We’ll be back to our regular weekly schedule in January and I hope you all miss our chats terribly in the meantime and are ready to party in 2012.

What is #omhg? We are a community of talented, creative and caring people who visit every Thursday on Twitter from 1-2EST with the hashtag #omhg to chat about our monthly theme on Oh My! Handmade + life, business & everything in between. Empowering, honest, supportive & full of ideas, our chats leave us all feeling ready to take on the world-come join us and make some new friends!


  1. Erika says:

    Jessika, thank you for organizing the chats and sharing such insightful material!
    After I sold my first Art Journal in my new shop, I thought about this week’s chat and added new tags and something extra to go along with the journal. It felt like I was wrapping holiday gifts.

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