I know, I know, you’re thinking – those are some mighty fine looking brooches Marisa, but what do they have to do with Love & Finance?
Well, the answer is nothing… and everything!
Let’s take Love first – you love handmade, you love creating beautiful things and you want to support your fellow artists. Rocking a brooch is a fantastic way to wear your handmade love on your sleeve – or rather your chest. A brooch is like a mini canvas and adds a fantastic pop of personality to even the most basic of outfits. (Anyone else have a closet filled with black?)
Then, Finance – are you stocking your shop with a variety of products and price points? I think a brooch is a great example of wearable art but also affordable art. By offering a variety of products at different price points, you’re making your products appeal to a variety of buyers. Also, for Artists, offering something wearable or consumable (like postcards or notecards) alongside your prints and originals, encourages those customers who generally look and love and favourite but not buy to actually buy something. We all have limited wall space but, generally, an unlimited desire for pretty things!
Let’s have a little fun! Every month we’re going to throw a little social media party around a colour or a product or a theme and showcase them all on a special Pinterest board. This month, we want you to show us your Brooch Love! Snap a pic of you rocking your favourite handmade brooch – it could be one of your products, something you bought or even a DIY project – and share it on instagram or flickr or your blog or wherever with the tag #OhMyBrooch. Then pin that beauty to Pinterest, making sure you tag @ohmyhandmade or @Omiyage on Pinterest in the description. We’ll make sure it gets repinned to our Oh My! Brooches board.
What the heck, let’s even go backwards in time (who said you shouldn’t look back) and share Emerald pics too – pin & tag your handmade green goodness with #OhMyEmerald (making sure you tag @ohmyhandmade or @Omiyage) and we’ll get them pinned onto the Oh My! Emerald board.
Hope you’ll join us! In the meantime, you can follow me on Pinterest here and Jessika here. In the comments – we’d love to know if you rock a brooch or about any success stories or lessons learned you have about offering consumable products or products at various price points. And while you’re at it, share the link to your Pinterest boards too!