by Arianne Foulks of Aeolidia I have a strategy that I use throughout my home that I call, "A Little Bit Better." I've noticed that if I live my day to day life, each room in the house gets a bit worse as I go through it - a dirty dish ends up on the counter, an empty toilet paper roll sits on the bathroom window ledge, a shirt is tossed on the bedroom floor. Instead, I try … [Read more...] about A Little Bit Better: Improving Your Business a Bit at a Time
How to Choose a Great Business Name
You have a great idea for your new business, and you're ready to set up shop. How do you choose a business name? If you've already come up with a name for your business, how do you make sure it's a good one? Three things to keep in mind while deciding on your business name are trademark, search engines, and domain names. Trademark - yours and theirs Do I need to trademark? … [Read more...] about How to Choose a Great Business Name
Establishing Trust: Seven Ways to Show Customers You're Legit
by Arianne Foulks of Aeolidia With more and more crafters and home-based businesses setting up shop on the web, how can you stand out to customers as someone who will send a high quality product, send it on time, and help if there are any problems with the order? On Etsy, eBay, or Amazon, trust for individual sellers is established by the parent site's reputation and … [Read more...] about Establishing Trust: Seven Ways to Show Customers You're Legit
Choosing Your Shop Software: Hosted or Licensed?
by Arianne Foulks of Aeolidia If you're ready to start selling online, you have a lot of options for how to begin. How you choose to start will depend on how much work you'd like to do yourself, what you can afford to invest, and what stage you're at with your business. There are lots of things to consider, but in this article, I'm going to stick to the difference between … [Read more...] about Choosing Your Shop Software: Hosted or Licensed?
