The holidays are a busy time for most of us – the hustle and bustle and cheer of preparing for our own celebrations, plus meeting deadlines and filling holiday shopper customer orders. We often think a lot about meeting our customer’s needs. How can we give them a positive shopping experience and make them happy? How can we encourage them to buy again? What are they most … [Read more...] about Thanking Your Biggest Supporters
Starting Your Own Success Squad Part 2: Off & Running
Read Part 1 in the Starting Your Own Success Squad Series by Lisa & Sarah here. Sarah and I met in July of 2011. I was vending at Renegade Craft Fair San Francisco for the very first time. She was playing roving photographer and working toward starting her own photography studio. It was a time of transition for both of us and while we might not have known it at the … [Read more...] about Starting Your Own Success Squad Part 2: Off & Running
How I began to learn about design (& how you can too!)
A couple of years ago, I was considering going back to school to get a degree in Graphic Design. I was seeing all of these cool designs out there in the world and I said to myself, "I want to do that!" However, I'd just finished a master's degree program studying yoga and creativity and it wasn't really a practical option for me to go back to school again. So I started … [Read more...] about How I began to learn about design (& how you can too!)
Formulating A Plan for Your Dreams with Mad Scientist & Seamstress Erin
At your day job, you’re the type to knit through staff meetings, sketch your co-workers while on the telephone, or read photography blogs on your lunch break. You dream about running your own creative business in the future but you’re not ready to take the leap right now for any of a number of reasons – from money to timing to self-confidence. I’m in the same position. I’m … [Read more...] about Formulating A Plan for Your Dreams with Mad Scientist & Seamstress Erin
DIY Product Packaging: The Petit Cadeau
Why do customers buy handmade products online, from someone they have likely never met in person? For me, as a customer, it’s partly about supporting someone’s life and dreams, partly about the quality that handmade has to offer, and partly about the experience. There’s anticipation. I like to call it the “snail mail factor”. The wait. Checking the mailbox. The little … [Read more...] about DIY Product Packaging: The Petit Cadeau
