A special DIY branding guest post from Sarah Stickland of CHILDish A visual brand identity is the visual representation of a product, company, or even person. At its core are your company’s brand values. These are visually represented through a carefully selected group of visual elements: logo, typography, colour, and imagery. First step is to have a clear brand strategy. … [Read more...] about Visual Toolbox: Creating A Visual Brand
Branding
The Graphics Governess: Sourcing creative files
Happy October, dear Oh My-ers! I’m so happy to be back for another installment of governing goodness! This month, since you will all be busily working on your brands thanks to OMHG’s fabulous DIY Branding theme, I’d like to go a little beyond the usual tutorial. Whether you are working on tying your brand together with packaging, web graphics or stationery, or just looking for … [Read more...] about The Graphics Governess: Sourcing creative files
DIY Branding: A Maverick's Digital Toolbox
"I love your website! Who designed it?" At one point I was getting this question so frequently that the answer was on my FAQ page. In fact, a reader emailed my just last week to find out who my designer was. The truth is: it's me. Now, I'm no capital D designer. I do have a good eye, a strong sense of personal style, the patience to spend approximately 2,374 hours teaching … [Read more...] about DIY Branding: A Maverick's Digital Toolbox
Teaching Type: The Foundations
You may already know the difference between serif and sans, and it's usually pretty easy to recognize a script typeface when you see one, but from there the language of typography and fonts gets decidedly more hairy. Glyphs and ligatures, opentype and web fonts, and what about those mysterious ems? Starting today, we'll be working together to demystify, clarify, illustrate, and … [Read more...] about Teaching Type: The Foundations
Get to the Heart of Your Brand
Since this month is all about DIY branding, what a better way to start than getting to the heart of things! My branding philosophy is before you can make changes, you have to know what is and isn't working for you. Otherwise, what's the point really? At Moxie Pear, we get to help clients with their branding on a daily basis (best job EVER) and we start from the beginning with … [Read more...] about Get to the Heart of Your Brand
