Ever notice yourself with credit card in hand about to buy an insanely expensive unicorn horn warmer? Something you clearly don’t need since you live in the tropics, but you purchase anyway? Marketing at its core is persuasiveness. The ability to make your customer feel understood, liked and excited. In the wrong hands though it is kryptonite, uranium and a really stabby … [Read more...] about Ethics in Marketing: Use Your Marketing Superpowers for Good Not Evil
Entrepreneurship
The Ick Factor: When Your Personal & Business Ethics Don’t Align
Shopping small and local as much as possible is very important to me. When I started seriously making chainmaille, I decided to buy my supplies from a family-owned shop I came across on Etsy. I loved that my money was going toward supporting a fellow small business. Because I was new to making jewelry and metal is expensive, I started making silver plated jewelry. The … [Read more...] about The Ick Factor: When Your Personal & Business Ethics Don’t Align
Trademark Registration: What Happens When You Skip It
Have you considered going through the trademark registration process? I run a web design studio, Aeolidia, and we just last week had a client get all the way to launching her new site when she discovered that a business in her field was using a name so similar to hers that she didn't feel comfortable going ahead, and we're now redesigning for her. I know that this is the kind … [Read more...] about Trademark Registration: What Happens When You Skip It
{Essential Ethics} Paying Late: A Victimless Crime?
You’re expecting money from a major client, when you receive an email. “Looking for your cheque?” it reads. “Afraid we’ve changed our payment terms. You’ll be being paid every six weeks from now on. Hope you don’t mind. If you do, of course, we can always find someone else to supply us.” But what about the mortgage? And the car tax, the gas bill, the water rates? How will these … [Read more...] about {Essential Ethics} Paying Late: A Victimless Crime?
The Ethics of Excellent Customer Service
Customers are the best part of running a business. When your items end up in the hands of someone who truly loves what you make it is the best feeling ever. Then there are the times that it isn’t so magical. Running a business means we get thrown into a lot of different situations that we never imagined. I’m sure we can all think of a customer conflict that we ran into that … [Read more...] about The Ethics of Excellent Customer Service
