Marketing

On December 13th Liz Gumbinner, editor-in-chief of Cool Mom Picks, included my personalized placemats in a Today Show segment featuring last-minute personalized gifts that could still be ordered in time for Christmas. Within 24 hours I received more than 550 orders including more than 900 placemats, which we print and laminate in-house. My employee, Jen, and I are used to … [Read more...] about my marketing resolutions for the new year

While joyful and celebratory, this time year can also be very stressful for many people. Whether it’s figuring out when and what to get everyone on their lists, or just trying to stay on budget, there are many things that can turn this time from fun to foul. It is our job as retailers to bring out the FUN again! At Pink Olive, 
here are some of the ways that we are getting … [Read more...] about how to get ready for the holidays… from a retailer's perspective!

  {Vintage type from The Cupcake Kid } As a consumer part of me loves sales. Who doesn’t want to grab a bargain every now and again? It’s partly why I shop at thrift shops and second hand markets. As a cheerleader for creative businesses though I find it hard to see talented business owners under value their work by offering sales. While offering a discount can be a … [Read more...] about Six ways to add value for your customers without holding a sale

At the beginning of this year I watched a video by April Bowles-Olin of Blacksburg Belle about lessons she'd learned during the previous year. One of the lessons she shared was about being prepared WAY ahead of time. She was referring to the fact that she wanted to send Christmas cards to her previous customers, but she didn't write it down so she forgot all about it until it … [Read more...] about How I'm Making My Customers Feel Important This Holiday Season