Editor's note: I met Nicole & Delilah of Craftcation at Alt Summit and immediately adored them both! So I invited them to share their amazing event in Ventura with us all- instead of the usual promo post Nicole shared the heart of why she was moved to create Craftcation and it is so beautiful + inspiring! Be sure to cheerlead her on in the comments & also share your own … [Read more...] about The Handmade Heart of Craftcation Conference + Get Creative & Win Your Ticket!
For the Head
Media Coverage + Cash: The Surprising Things you Need to Know
A post from one of our fabulous sponsors (& resident PR rockstar!) Melissa Cassera As a creative business owner, you’ve probably heard plenty of stuff about publicity. You need it. You don’t need it. You need to hire an expensive publicist. Expensive publicists are a rip-off. You work really hard for it, and then you don’t even get a single sale. (insert sad trombone … [Read more...] about Media Coverage + Cash: The Surprising Things you Need to Know
How Talking to Your Readers Will Transform Your Craft Blog
Editor's note: Get ready to take your online connections offline with this amazing guest post by Abby Glassenberg! Also packed with ideas for all the non-crafty bloggers out there! {Image: Hello, hello print by Rachael Anderson on Etsy} Have you ever met another craft blogger in person? If you have I’ll bet you’d describe the experience of connecting in real life something … [Read more...] about How Talking to Your Readers Will Transform Your Craft Blog
Pricing Happiness, part 1: You Should Charge More
It can be so hard to set pricing for your work, whether you provide a service or sell products. You want to charge what seems "fair," you want to position yourself correctly among your competitors, you want customers to continue to purchase from you, and of course you want to earn a living. I think that many small creative businesses are undervaluing their work, which I'm sure … [Read more...] about Pricing Happiness, part 1: You Should Charge More
Romance + Finance: A February Fling
Let's talk about all the good things and the bad things that may be! One theme comes up over and over again in emails, comments, and at our chats: how do we make a living while loving what we do? So this month we are spending February having a fling exploring love + money and where the two intersect. Our finances are one of those sticky topics that can be intensely personal … [Read more...] about Romance + Finance: A February Fling
