In this online world, there are people you may cross paths with who will inspire you… to create, to dream, to be passionate, to enjoy the simplicity of everyday tasks and to love what you do. Matthew Mead is one of these people. He is the Founder, Creative Director, and Editor-in-Chief of Holiday with Matthew Mead magazine. He’s also just a really great guy. I caught up with … [Read more...] about Holiday with Matthew Mead: Interview + DIY + Giveaway!
For the Head
#OMHG November 17 – Getting your business ready for Christmas
Talk about busy! Judging from the chat today, everyone seems to be busy getting their life and business ready for the upcoming holiday rush (makes me tired just thinking about it)! Is your small business ready? Read on to find some ways our creative community are preparing for the exciting holiday shopping season. Next week will be the last #OMHG chat for the year, and we'll … [Read more...] about #OMHG November 17 – Getting your business ready for Christmas
Six ways to add value for your customers without holding a sale
{Vintage type from The Cupcake Kid } As a consumer part of me loves sales. Who doesn’t want to grab a bargain every now and again? It’s partly why I shop at thrift shops and second hand markets. As a cheerleader for creative businesses though I find it hard to see talented business owners under value their work by offering sales. While offering a discount can be a … [Read more...] about Six ways to add value for your customers without holding a sale
How I'm Making My Customers Feel Important This Holiday Season
At the beginning of this year I watched a video by April Bowles-Olin of Blacksburg Belle about lessons she'd learned during the previous year. One of the lessons she shared was about being prepared WAY ahead of time. She was referring to the fact that she wanted to send Christmas cards to her previous customers, but she didn't write it down so she forgot all about it until it … [Read more...] about How I'm Making My Customers Feel Important This Holiday Season
How to Design a Look Book
During the holidays, designing a Look Book can be so beneficial to a business in many ways: it's great for marketing materials, it's handy for passing out at craft shows, it's perfect for announcing new collections for the new year, and it acts a method of following up with your customers by reminding them to visit your shop. While figuring out how to use a Look Book may seem … [Read more...] about How to Design a Look Book
