I was recently working with one of my dream clients, and I asked her to write down a few things she was an expert at in personal life or business. She answered, “I’m sorry, I can’t answer that. I’m not an expert at anything.” If you would say the same, I’d bet you also struggle with self-promotion and how to sell your products or services. Know why? It’s because somewhere, … [Read more...] about Finding Your True North: How to Claim Your Expertise
Finding Your True North: How to Claim Your Expertise
QOTW: Survival Skills for Creatives
What skills are necessary for your creative survival? Last week we packed our virtual backpacks for an adventure into the unknown and this week we are looking at the toolbox we carry around inside us to take an inventory of our survival skills. Adventures don't always go as planned but even if we lose all the gear we've packed we can still be well equipped for … [Read more...] about QOTW: Survival Skills for Creatives
Terms & Conditions: Protecting Your Online Business
You are finally living your dream– running your own businesses, being a change-maker, doing what you love. In this digital age, more business owners are solely operating their businesses on-line. And why wouldn’t we? Larger audience, less expenses, we can work at home in our PJ’s…it’s really a no brainer. Nothing can stop you…well, except maybe the IRS…or an unhappy … [Read more...] about Terms & Conditions: Protecting Your Online Business
Getting To Know – Jessica Sanchez of Santa Isla
The Getting To Know series features interviews with makers, artists, designers and small business owners at all different stages of their careers. I’m always interested in how other adventurers in the world of creative entrepreneurship run their businesses, get inspired and how they got started in the first place. I'm super excited that Jessica Sanchez of Santa Isla is joining … [Read more...] about Getting To Know – Jessica Sanchez of Santa Isla
Why Mainstream Retail Marketing Tricks Aren’t For You
There are a lot of ways to promote a business. I'm sure you've seen a big flapping "balloon man" at Jiffy Lube, had a pizza flyer hung on your doorknob, or read about a local business in a coupon pack mailed to CURRENT RESIDENT. These marketing tricks undoubtedly work, or people wouldn't continue to spend their money on them but are they the right thing for your creative, … [Read more...] about Why Mainstream Retail Marketing Tricks Aren’t For You
