by April MacKinnon, Owner of Nurtured and Anointment Natural Skin Care Many entrepreneurs, particularly women and mothers, begin businesses that can be promoted online. This maximizes the flexibility of an entrepreneur’s schedule: websites are open 24 hours a day, 7 days a week with no attendants or staff required. A website is a perfect way to test the market with low risk … [Read more...] about Turning a Successful Online Business into a Brick and Mortar Store
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The Balancing Act: Passion vs. the Day Job
by Emily Ley of Emily Ley Paper Many entrepreneurs (myself included) start their businesses in the wee hours of the morning, when the little ones are tucked away (and for me, by little ones, I mean my sweet 130lb Bull Mastiff, Briggs, and 15lb Boston Terrier, Harley Bogart), the house is cleaned and the day-job is completed for the time being. A need for a creative outlet, a … [Read more...] about The Balancing Act: Passion vs. the Day Job
The ins & outs of working with a sales rep
by Nicole Morell of Honeybunch You've created a product, built a website, had a few sales and now you're looking to get your product into some stores and really grow your business. So you send a bunch of email queries or maybe you visit some of your favourite stores in town and make your pitch to the manager. If you're lucky you might have a few nibbles. But chances are, … [Read more...] about The ins & outs of working with a sales rep
How to Choose a Great Business Name
You have a great idea for your new business, and you're ready to set up shop. How do you choose a business name? If you've already come up with a name for your business, how do you make sure it's a good one? Three things to keep in mind while deciding on your business name are trademark, search engines, and domain names. Trademark - yours and theirs Do I need to trademark? … [Read more...] about How to Choose a Great Business Name
What Do You Include with Your Orders?
by Sara Tams of sarah + abraham Two years ago when I first started selling on Etsy I also began doing a lot of shopping on Etsy and trades with other Etsy sellers. Each time a package arrived in the mail, I was so impressed by the thoughtfulness that had gone into the packaging. Most items arrived wrapped in pretty tissue paper, usually accompanied by some sort of small … [Read more...] about What Do You Include with Your Orders?
