I know marketing is something that many creative people shy away from. They feel like it’s slimy, inauthentic and pushy. But the good news is that you don’t have to impersonate the ShamWow guy to be an effective marketer! Currently my boyfriend Neil and I are working on a documentary about the handmade community called Make It Happen. It’s about how people are able to quit … [Read more...] about You might be a marketer and not even know it!
Why Spring is SO Awesome for Your Business!
I know for many designers and crafters it’s the holiday season that really gets them excited. It is when the majority of sales are made so it’s easy to spend the bulk of your time and energy gearing up for this lucrative time of year. But, I think this approach is backwards. Springtime should be the focal point. This may seem completely counterintuitive. I mean, shouldn’t … [Read more...] about Why Spring is SO Awesome for Your Business!
Rock Your Christmas Sales!
Gearing up for craft show season can become extremely overwhelming, especially when you don’t properly prepare for it. The holiday season is the time for you to sparkle and shine and if you don’t organize yourself from the beginning, it could mean leaving money on the table… and I know you don’t want to do that! Since we have a whole lot to talk about, I have organized this … [Read more...] about Rock Your Christmas Sales!
What you are actually selling may surprise you
Editor's note: A big welcome to the oh-so-lovely and biz smart Jenna Herbut of Make It! University & Make It! Productions to our team of OMHG contributors. I was lucky to meet Jenna in June at our Etsy Educator training and am thrilled she is sharing her awesome with us! Image credit: Live with Passion print by Sweet Harvey It may sound weird to think that selling goes … [Read more...] about What you are actually selling may surprise you
