Marketing

Image: Ink + Wit stamp set Procrastinating husbands, frugal teachers, savvy mothers, hopeful boyfriends, thoughtful friends, computer nervous grandparents, undecided brothers....these are your holiday shoppers. During the holidays, we shop owners need to think beyond our typical market and imagine who else may fall in love with our brand and want to share it with others. Ways … [Read more...] about Planners & Procrastinators: Welcoming Your Holiday Shoppers

Editors note: I am really thrilled to offer you a special guest post by Rena Tom! Rena's post & website are packed with actionable ideas to help you grow your business and if you run a creative business you should absolutely be following her. Even if you've put off holiday marketing Rena's post will leave you feeling energized and ready to make the most of the 47 shopping … [Read more...] about Quick and Easy Marketing Strategies for Your Online Shop

Nineteenth Century designer William Morris was inspired by the world around him - the great outdoors, the green British countryside, and the wildlife.  American artist Andy Warhol was inspired by celebrities, sex, fashion and rock & roll.  I'm inspired by my funny and charming little boy, my family, friends and creative business people like you. But how do you come up with … [Read more...] about 5 ways to be interesting online

"The Beggar" by mattscoggin Our family dog, Daisy, is a basset hound mix whose favorite pastime is . . . well, sleeping. In fact, she sleeps so soundly that she often snores. She is quite inactive most of the time, but I know a little trick to make her sit up and take notice. Tennis shoes. Even though Daisy likes to sleep, she also loves to go for walks with our family. As … [Read more...] about How to Make Handmade Buyers Sit Up and Take Notice