image credit Oh Dier Marketing. I admit it. When I first thought of marketing my brand five years ago, I imagined phony phrases, fast ads, and shouts about awesomeness. Flashbacks of my short- lived career as a telemarketer paying my way through college came to mind. But I learned effective marketing is not about gimmicks or even advertisements; it’s about crafting a … [Read more...] about Finding Your Marketing Voice
Seeing The Forest For The Trees
image credit :: eloise renouf Like so many other creative entrepreneurs, I love the details in business. All those little things we do to keep it going on a daily basis. Making, answering, shipping, problem-solving, sharing... it’s what we do. I mean, writing my to-do list is one of my favorite bits of the day (truly!) - I love seeing all those details listed out, and then … [Read more...] about Seeing The Forest For The Trees
Keep Emotion Out of It! Passion & Reason in Pricing
Image made with ReciteThis.com When I look around this creative universe, one thing is for certain: there’s a whole lotta passion out there. Late nights, fresh ideas, early mornings, submissions and features, empowering ebooks, celebrations and high-fiving, innovations, and the drive to keep making. In the midst of all this creative goodness, it seems like … [Read more...] about Keep Emotion Out of It! Passion & Reason in Pricing
Course Charting for 2013 – DIY Journal and Printable Sticker Download
I love this time of year. Not just for the sparkle ginger cookies or perpetual merry-making, but for the opportunity to reflect and start anew. It's a time to celebrate another year of storms and success. And it's a time to look ahead and chart our course. I've always (yes, always!) started off my new year with a brand new journal. Sometimes with a focus, like daily … [Read more...] about Course Charting for 2013 – DIY Journal and Printable Sticker Download
The Holidays- Planning for Plan B
Here it is November and you’re all set for the holiday rush. You’ve got your new items, a freshly stocked shop, and a little pep in your step for the good things to come. The anticipation of new customers and orders piling up to your creative eyeballs. And then, it happens. It. The very thing to go and mess up your holiday shop bliss. Maybe your equipment has gone on the fritz … [Read more...] about The Holidays- Planning for Plan B
