Branding is not just about pretty colors + the perfect font (although they are certainly part of the whole!) Branding really encompasses all of the little bits that represent your company. It's everything from your logo to your packaging; your customer service approach to your social media presence. Yep. We said social media. Having a unified brand across the web … [Read more...] about Social Media Branding for Indie Biz: YouTube
Entrepreneurship
Branding DIY: An Insider’s Guide
I’ve been a graphic designer for over 10 years and in that time I’ve worked with and created many brands. Along the way I’ve learned a few pretty important things that help get the best results from all branding projects. The best thing is that these rules apply as much to your own brand as they do to huge multinationals and with just a little bit of work at the beginning of a … [Read more...] about Branding DIY: An Insider’s Guide
DIY Product Packaging: The Petit Cadeau
Why do customers buy handmade products online, from someone they have likely never met in person? For me, as a customer, it’s partly about supporting someone’s life and dreams, partly about the quality that handmade has to offer, and partly about the experience. There’s anticipation. I like to call it the “snail mail factor”. The wait. Checking the mailbox. The little … [Read more...] about DIY Product Packaging: The Petit Cadeau
DIY Design: A Month of Brand Building on OMHG
Happy October friends! Our Creative Communities theme made September fly by in a joyful blur of gathering, friendship, and connection-if you missed all the wonderful contributions be sure to check them out here. A new month means it is time for a new theme on OMHG, for October we are revisiting our popular DIY Branding theme with a month packed full of posts to help … [Read more...] about DIY Design: A Month of Brand Building on OMHG
Build Your Community (& your business!) with Creative Marketing
Hi, I'm Cody, owner of Lu & Ed. I make eco-friendly toy storage solutions for kids in the form monsters, all from upcycled fabrics. I've been a part of the handmade community for almost four years and I adore the OMHG community so when I was invited by Jessika to contribute a post about my latest endeavor to help creative businesses be discovered, I was thrilled & … [Read more...] about Build Your Community (& your business!) with Creative Marketing
