Branding is not just about pretty colors + the perfect font (although they are certainly part of the whole!) Branding really encompasses all of the little bits that represent your company. It's everything from your logo to your packaging; your customer service approach to your social media presence. Yep. We said social media. Having a unified brand across the web … [Read more...] about Social Media Branding for Indie Biz: YouTube
For the Head
Branding DIY: An Insider’s Guide
I’ve been a graphic designer for over 10 years and in that time I’ve worked with and created many brands. Along the way I’ve learned a few pretty important things that help get the best results from all branding projects. The best thing is that these rules apply as much to your own brand as they do to huge multinationals and with just a little bit of work at the beginning of a … [Read more...] about Branding DIY: An Insider’s Guide
DIY Product Packaging: The Petit Cadeau
Why do customers buy handmade products online, from someone they have likely never met in person? For me, as a customer, it’s partly about supporting someone’s life and dreams, partly about the quality that handmade has to offer, and partly about the experience. There’s anticipation. I like to call it the “snail mail factor”. The wait. Checking the mailbox. The little … [Read more...] about DIY Product Packaging: The Petit Cadeau
A Community of Stories: The Story of Mum
Two and a half years ago, my mother and I launched Story of Mum in memory of a lost friend: a young mother, a creative inspiration, and the heart of our community. It has already grown into more than we imagined together. A creative community of mothers, supporting each other as we play – online and off. It is living breathing doodling sculpting writing photographing proof … [Read more...] about A Community of Stories: The Story of Mum
Crafting A Creative Community At Home
I was so excited when I saw this month's theme here on Oh My Handmade Goodness! When I read the question “Where do creatives gather to make and connect?” I was filled with joy because as of June the answer is “my house!” This summer, after moving into a new home, I finally had the opportunity to combine and share two of my passions by starting a Yoga + Craft Workshop at my … [Read more...] about Crafting A Creative Community At Home
