"I love your website! Who designed it?" At one point I was getting this question so frequently that the answer was on my FAQ page. In fact, a reader emailed my just last week to find out who my designer was. The truth is: it's me. Now, I'm no capital D designer. I do have a good eye, a strong sense of personal style, the patience to spend approximately 2,374 hours teaching … [Read more...] about DIY Branding: A Maverick's Digital Toolbox
For the Head
Teaching Type: The Foundations
You may already know the difference between serif and sans, and it's usually pretty easy to recognize a script typeface when you see one, but from there the language of typography and fonts gets decidedly more hairy. Glyphs and ligatures, opentype and web fonts, and what about those mysterious ems? Starting today, we'll be working together to demystify, clarify, illustrate, and … [Read more...] about Teaching Type: The Foundations
Ask Daniellexo: A Tale of Two Etsy Shops
This is the very first advice column, and I wanted to kick it off with a common issue for creative workaholics (like you and me). The first person to reach out and ask for my advice was Lana Manis, who is clearly creative, and clearly working too hard! Lana runs two really dreamy Etsy Shops, and is pulling her hair out trying to to get focused. Hi Danielle! I have a … [Read more...] about Ask Daniellexo: A Tale of Two Etsy Shops
DIY Branding, Oh My!
Hello October! September flew by in a month of lessons learned and getting down to business, now it is already time for a brand new theme. This month we are diving into DIY branding on the request of our #OMHG crew- they asked to know more about how to create your own brand from the logo, to the website, to the packaging. Since your wish is my command for October expect to see … [Read more...] about DIY Branding, Oh My!
Turning Mistakes into Moments to Shine
I’m a measure twice and cut once kind of gal. But, inevitably, I still make mistakes. In creative business, I’m not sure there’s anything that stings more than making an error with a client. For me, my business is literally my name. It’s who I am, it’s the tangible product of what I design and create. And I truly aim to make each order exquisite and special and important. But, … [Read more...] about Turning Mistakes into Moments to Shine