Jason Fried is the cofounder of 37 Studios which develops Basecamp, a must have communication/organizational tool for many companies, so I thought this was an apt sentiment for our theme of DIY Branding and design: You don't need to outdo the competition. It's expensive and defensive. Underdo your competition. We need more simplicity and clarity. ~Jason Fried, Keynote Speech, … [Read more...] about {FREE SCREENSAVER} On Competition