Business & Bug Spray, that might be an appropriate title for a memoir someday. I'm an avid outdoors-woman; lover of nature, hiking, kayaking, fishing, and wondering deep into the forest where there is zero cell phone reception. My adventures have lead me to cross paths with foraging black bears, poisonous berry (accidental) consumption, and unearthing invaluable resources … [Read more...] about Business and Bug Spray: An Entrepreneurial Field Guide
Entrepreneurship
Booth Strategy // Convey your message
It’s show season! I love doing shows. Part party, part networking- they are a fantastic way to meet new friends, get in front of new customers, and connect with store owners. What is the best way to start? I am a firm believer in starting where you are. Every show you learn. Every show is different. Just get in there. Once you are there, you are amidst a sea of other … [Read more...] about Booth Strategy // Convey your message
The 4 P’s of Marketing or Please stop calling it self-promotion
I’m allergic to the term “self-promotion.” Many crafters refer to sharing-their-work as "self promotion" and I cringe every time. I bet you do to. Self-promotion sounds gross. In fact, just promoting yourself, telling everyone how great you are, is kinda gross. No one wants to be around the girl who can’t stop talking about how hot she is. (You know the girl.) But it's not … [Read more...] about The 4 P’s of Marketing or Please stop calling it self-promotion
What is A Line Sheet + Secrets To Wholesale Success Giveaway
Read on for an opportunity to win a seat in my LBU: Secrets to Wholesale Success mentoring program, worth $849! If catalogs and order forms were to fall in love and have a baby, line sheets would be their love child. A line sheet is a sales tool designed to communicate virtually all of the information necessary for a buyer to make a decision about purchasing. Creating a … [Read more...] about What is A Line Sheet + Secrets To Wholesale Success Giveaway
{Free Screensaver} Start Something Small Today
With May more than half way over, how have your marketing efforts gone? I, for one, definitely drag my feet when it comes to promoting my work--even though I know how important it is. If any of you are in the same boat, I thought you might appreciate this quote from author Karen Lamb: A year from now you will wish you had started today. Puts things into perspective, … [Read more...] about {Free Screensaver} Start Something Small Today
