Editor's note: Big thanks to Jen Pepper of peppersprouts for visiting us to share the story of how her packaging has evolved over time and a round of hurrahs to Marisa of Omiyage for inviting Jen to tell her story here! When I started peppersprouts back in 2009 I had no idea what I was doing. I didn't wake up one day and decide to start a business, it just sort of happened … [Read more...] about Packaging Peppersprouts- A Story of Brand Evolution
Interviews
Making Do for Makeshift Society
This September, I quietly opened doors to a new coworking space and clubhouse for creatives, Makeshift Society, in San Francisco. It's gorgeous but I can't take the credit for that. My role is like a producer in the movies, relying on a fantastic team and delegating tasks to others. One of the tasks was coming up with our branding (deftly handled by our creative director … [Read more...] about Making Do for Makeshift Society
Meeting the Makers: Sarah of Sarah's Silks
Editor's note: Last year Sarah of Sarah's Silks entered our New Biz New Year giveaway to help grow the business that has been supporting her family for almost 2o years! I invited Sarah to come share what has been happening for her business since January and get your thoughts on how she can continue to grow Sarah's Silks (+ some giveaway fun for you!). Sarah's Silks just … [Read more...] about Meeting the Makers: Sarah of Sarah's Silks
Cooking Up a Cohesive Brand For a Vintage Jewelry Store
One of our fave clients, Erica Weiner, came to us to help her tighten up her branding and packaging. Erica and her mighty team settled on a logo font, using it on their storefront, store signs, shopping bags, receipts, and ring boxes. She came to us at Aeolidia to work on jewelry packaging and stationery (cards, heat-stamped boxes, letterhead, business cards, etc.), and we also … [Read more...] about Cooking Up a Cohesive Brand For a Vintage Jewelry Store
#PassionProjects: Global Mothers
Every time you spend money, you're casting a vote for the kind of world you want.~A. Lappe Mothers hands build the world and do a million little things that are the same no matter what country they live in or language they speak. There is a common bond between all mothers regardless of cultural differences but there is no question that some women face far greater barriers to … [Read more...] about #PassionProjects: Global Mothers