This September, I quietly opened doors to a new coworking space and clubhouse for creatives, Makeshift Society, in San Francisco. It's gorgeous but I can't take the credit for that. My role is like a producer in the movies, relying on a fantastic team and delegating tasks to others. One of the tasks was coming up with our branding (deftly handled by our creative director … [Read more...] about Making Do for Makeshift Society
Cultivating Both Online and Offscreen Communities
I love this month's theme because community is something I have been yearning for ever since I sold my retail store Rare Device last February. Like Lisa, I am building a new resource for creative freelancers and small business owners. It's called Makeshift Society and I picked up the keys to a nice little storefront in San Francisco just a couple weeks ago! I wanted to talk … [Read more...] about Cultivating Both Online and Offscreen Communities
Transparency and Small Business
The recent emphasis on authenticity in branding goes hand in hand with transparency - about business practices, provenance, and now pricing. Profit margins used to be sacred and not spoken of but companies are now using it as a marketing tool. Let’s look at some companies who use transparency about their goals and pricing to gain customer trust. Warby Parker explains … [Read more...] about Transparency and Small Business
