Sometimes finding a new way of "connecting with your market" is all about observing and reintroducing an old practice to a new audience. Today I wanted to tell you about a product I designed using my existing mission and product line to fill a niche in the holiday market. It addresses an obvious but not often mentioned holiday group: Grandparents. My motivation? I heard … [Read more...] about Making Grand Connections with My Grand Mail!
Fellow Makers
Give thanks with a free printable thank you gift
If you find yourself staring at your calendar with bated breath, know this: you are not alone. There are only so many hours in the day, so many days in the week, so many weeks left before you're expected to sprinkle joy dust all around your world. Sounds fun. And it should be. So what gives? Life gives. We're surrounded by finely crafted messages of how to give, what to give … [Read more...] about Give thanks with a free printable thank you gift
This little light of yours-Mama will let it shine!
I'm interrupting our regular programming to chat about creativity and children. It has absolutely zero to do with getting your business ready for the holidays but everything to do with our lives as creatives and the compromises we sometimes make on our journey as parents and people until something comes along to wake us up. Before I had children I knew exactly what I wanted … [Read more...] about This little light of yours-Mama will let it shine!
Holiday Love for your customers
Since this month is all about preparing your business for the holidays, I thought it would be nice to take a moment and show your customers how much you have appreciated their business through the year. After all, if it weren't for them you wouldn't be able to live your dream. :) Some people will use a simple thank you email or newsletter but I challenge you to go a little … [Read more...] about Holiday Love for your customers
Happy Halloween Handmakers!
I hope you are you are having a horribly wonderful Halloween full of handmade adventures and of course, treats! We've had a very busy day and night here in Halifax-lots of parties and knock-knocking on our neighbours doors. I can never pass up an opportunity to get all dressed up so Halloween is always one of my favourite nights of the year. This time I was inspired to dress … [Read more...] about Happy Halloween Handmakers!
