Dear sweet makers, From your comments about marketing, on the blog and in the Twitter chat, it sounds like the biggest thing keeping you from sharing your own handmade goodness with the world is the you are terrified by "marketing." So let's clear this right up! Marketing = all communication with the people who will (and do) love your work. (For another take … [Read more...] about What marketing really is (and how to stop avoiding it)
Entrepreneurship
Navigating Custom Orders for Your Handmade Business
Navigating the waters of custom orders for your handmade business can sometimes be tricky, but it's also a great way to boost sales and establish deeper connections with your customers. I've been offering custom orders for more than 4 years, and I know first hand both the struggles and satisfaction of creating personalized and unique tshirts for all sorts of occasions. Maybe … [Read more...] about Navigating Custom Orders for Your Handmade Business
LABSHOP: Open for handmade business!
It's finally open and what a great group of artists so far. The LABSHOP is my curated marketplace featuring some of the most talented handmakers in the creative universe. I still have plenty of spaces open and I wanted to extend an invitation to all of you fab handmakers over here in OMHG Land. We've already had a ton of traffic over there, so I gotta … [Read more...] about LABSHOP: Open for handmade business!
Tools & Tips for Creative Blogging
I've been publishing a post on OMHG almost every day for 3 years now and have hit publish on nearly 900 posts in that time (we are coming up on our 1000 post next month!). Along the way I've learned a few things about how blogging creatively can help you to build community, market your work and collaborate with new friends from all over the world. Blogging changed my life in … [Read more...] about Tools & Tips for Creative Blogging
Finding Your Marketing Voice
image credit Oh Dier Marketing. I admit it. When I first thought of marketing my brand five years ago, I imagined phony phrases, fast ads, and shouts about awesomeness. Flashbacks of my short- lived career as a telemarketer paying my way through college came to mind. But I learned effective marketing is not about gimmicks or even advertisements; it’s about crafting a … [Read more...] about Finding Your Marketing Voice
