Blogging seems simple enough! But did you know that you could get in legal trouble for blogging, or at least risk angering someone you admire? Consider some basic blogging ethics and understand the legal issues with blogging. Not only do you want to keep things legal, but you want your readers to trust and respect you. Here are some things to think about. Copyright and … [Read more...] about Ethical Guidelines for Blogging
Aeolidia’s Pretty Massive Creative Business Giveaway
Hello, I'm Arianne, and I am "Captain & Founder" of a web and graphic design studio called Aeolidia. I've learned over the past few years to quit calling it a "small design studio," now that there are 21 of us. Though I did get a little flustered introducing myself to someone over the weekend and saying that I "work for" Aeolidia - like I'm the receptionist or something … [Read more...] about Aeolidia’s Pretty Massive Creative Business Giveaway
Bamboletta: a Community-Minded Business Made With Crafts(wo)manship and Love
We at Aeolidia were first introduced to Bamboletta when we designed the Bamboletta website for Christina in 2007. We were charmed by her handmade Waldorf dolls, and amazed at how quickly they sold and how frenzied some of her customers seemed! There was always such a rush and crowd on doll "upload days" that for many years, Christina's business model and huge bandwidth use … [Read more...] about Bamboletta: a Community-Minded Business Made With Crafts(wo)manship and Love
Adventures in Branding: What is your brand personality?
My friendly web design studio, Aeolidia, is well-known for creating custom Shopify websites for creative businesses - handmakers, designers, and crafters of all types. It is always thrilling when a client comes to us who really understands what her business is all about and what the personality of her business is, but she hasn't been able to translate that to a logo and solid … [Read more...] about Adventures in Branding: What is your brand personality?
Why Mainstream Retail Marketing Tricks Aren’t For You
There are a lot of ways to promote a business. I'm sure you've seen a big flapping "balloon man" at Jiffy Lube, had a pizza flyer hung on your doorknob, or read about a local business in a coupon pack mailed to CURRENT RESIDENT. These marketing tricks undoubtedly work, or people wouldn't continue to spend their money on them but are they the right thing for your creative, … [Read more...] about Why Mainstream Retail Marketing Tricks Aren’t For You
