Recipe For Press – Pitch Your Story Like The Pros And Create A Buzz

Photo: Angelcourt

As a small business owner when I find a good GREAT book about how to better manage aspects of your own growing business, I just can’t sleep until I share it with other biz peeps. I guarantee whether you are a reader of or contributor for Oh My Handmade, you are going to go to sleep with this book under your pillow each night until you absorb every golden nugget of info it provides you.

I am super excited to share with you Recipe for Press by first time author Amy Flurry. This book teaches you to “pitch your story like the pros & create a buzz”. You could also say this book gives you all the tools + tips you will ever need for DIY publicity and PR.

I first heard of Amy a couple years ago when she contacted me about getting my Vroom Note Cards shipped to New York, so Lucky Magazine could feature them in a regional spot. Guess what? they did! All because Amy had seen my note cards in a local artist co-op shop here in Atlanta. Read my blog post about this exciting news.

Fellow Georgian, Amy Flurry, is not exactly an “in your face” self promoting type of woman or else I would have known she is also a freelance writer, editor and stylist of 15 years with work featured in InStyle, Conde Nast Traveler, O, Four Seasons, House Beautiful, Country Living, and Refinery 29. She also served as a regional editor for Lucky magazine (that’s how I got Lucky) for six years and as a style correspondent for eBay’s online magazine, The Inside Source. In January 2010, Flurry co-founded Paper-Cut-Project, a company that conceives art direction and highly crafted installations in paper for window installations, runway, catalog and advertising campaigns. Whew!

So now you know a lot more about her so let me tell you about the book….Back in December I opened up my Daily Candy Atlanta email only to find a pitch about Recipe For Press. I thought the name “Amy Flurry” sounded familiar and when I read her bio I soon realized it was the same Amy who had helped me out, 2 years prior. Instantly I went to Amazon and ordered Recipe For Press, at $23.95 it’s a BARGAIN!

WARNING you will need a note pad and pen while reading this book. There are so many incredible step-by-step instructions on how to define your business, refine your pitch and figure out your targets, you will want to start a comprehensive “to do” list for your business.

Photo Credits: Hugh Acheson, Rebecca Wood, Amy & David Butler

I especially enjoyed reading the inspiring DIY publicity success stories from other Georgians such as super chef (and rocker of the Hughnibrow) Hugh Acheson, design power couple Amy Butler and David Butler, eye for all things lovely, potter & blogger, Rebecca Wood just to name a few.

Recipe For Press is more like a text book or an instruction manual if you will. Once you read this book you will not put it away with all your other “been there done that” books. You will keep this close to your desk and re-read parts and pieces as needed. Each time I re-read a section I’m inspired all over again. Most importantly this book has given me the tools to help me map out the best possible road to my own success. If you think about it… nobody knows your business better than you do, right? This means nobody can pitch “your story” quite the way you can. Hurry and get the book and start making your own map:)

Also be sure to visit Recipe For Press on Facebook and the blog.


  1. This is perfect and could not have been posted at a better time! A friend of mine and I are looking into approaching local boutiques and shops with our products and we really need some lessons on how to pitch our ideas, story and products! This is definitely going in my Amazon cart! Awesome!!

  2. Andreea says:

    What a great article! I’ve read Amy’s book and it’s full of great tips and advice. Really, it’s one of my favorite books. And the beautiful photography makes it that much better 🙂

  3. Amy Flurry says:

    I am beyond humbled by this writeup, and thank you for including me among other passionate pros that you post on the site. I really did write this so small operations can better understand that editors don’t need much by way of a pitch, but there are lots of small, do-able ways to boost your chances of getting their attention. Love the site!

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