After ten years in the web design business, I'm taking a turn being the client. I'm taking our lessons to heart and getting out of my designer's way by sticking to our guidelines. After being involved in hundreds of design projects, this is about as insider-y as logo design tips get, so read on to get some knowledge you can use when it's your turn to hire a … [Read more...] about Logo Design Tips: Allowing Your Designer to Shine
6 Eye-Opening Business Lessons From School House Craft
While I'm a homebody, I'll admit that nothing compares to getting out and meeting your colleagues, clients, and community in person. We spent a recent weekend doing just that at School House Craft in Seattle. Shoshanna and I set up a booth for Aeolidia (with our new branding, ee!), taught two classes, attended classes, ate cupcakes, and enjoyed happy hour. This was my … [Read more...] about 6 Eye-Opening Business Lessons From School House Craft
Making Your Little Business Bigger
Do you feel like you're ready to be a bigger little business? Read on! If you love lists as much as I do, you will enjoy this method of planning how to free up your own time. In seven years, my web design studio, Aeolidia, has gone from being just me on my couch, to a team of 22 people (including me, still on my couch). While I have been very diligent about learning and … [Read more...] about Making Your Little Business Bigger
Self-Discipline: Be the Boss of Yourself
Like many (many!) of us, you may feel like there is not enough time in a day. Maybe you've become stressed or disappointed in yourself for not making the best use of that time? Do you find yourself continuing with bad habits or having a hard time implementing good habits? Welcome to the club! If you're self-employed, self-discipline is vital: you may have no set work hours … [Read more...] about Self-Discipline: Be the Boss of Yourself
Your Mailing List: Why You Need It, and What To Do With It
For a while, I struggled with my newsletter, and wasn't quite sure what to do with it. I didn't really understand what the difference was between email subscribers, Facebook fans, Twitter followers, and people reading my blog. What to do, what to do? It turns out an email newsletter is a very valuable marketing tool, and I feel like I've gotten to a sweet spot with my … [Read more...] about Your Mailing List: Why You Need It, and What To Do With It
