A vital first step before creating a website is working on content strategy, and a very important part of your content strategy is going to be figuring out your site map: what pages will be on your website, and how are you going to organize your navigation so that people can find what they need? If you already have a website, it's always good to take a look at it after some … [Read more...] about Strategically Planning a Site Map
Cooking Up a Cohesive Brand For a Vintage Jewelry Store
One of our fave clients, Erica Weiner, came to us to help her tighten up her branding and packaging. Erica and her mighty team settled on a logo font, using it on their storefront, store signs, shopping bags, receipts, and ring boxes. She came to us at Aeolidia to work on jewelry packaging and stationery (cards, heat-stamped boxes, letterhead, business cards, etc.), and we also … [Read more...] about Cooking Up a Cohesive Brand For a Vintage Jewelry Store
A Practical Change With an Unexpected Result
For the Oh My! Awesome month, I wanted to share a change we made this year that has made a big difference for us at Aeolidia. The story has a bit of a twist, because our practical change had one unexpected result that really validated my efforts. I had gotten us into a bit of a mess by dividing our pricing into levels that weren't really working. My task was to clear this up, … [Read more...] about A Practical Change With an Unexpected Result
The Smart Way to Style Your Facebook Page
Facebook has a some not-so-obvious sizes and settings for cropping and shrinking images, and I'm here today to demystify what they have going on and keep them from throwing a wrench into your graphic work. So you have yourself a business of some type and you're working on building your online community. Surely you have a Facebook business page, right? If so, let's work on … [Read more...] about The Smart Way to Style Your Facebook Page
The dotted line: what to look for when reviewing a contract
We're talking contracts here today! Unlike those mile long license agreements that you just scroll through and click "agree" on with glazed eyes (oh no, or is that just me?), if you're paying a service provider for their work, you are going to want to print their contract out and sit down and do your best to read and understand it. Unfortunately, contracts don't hold up well … [Read more...] about The dotted line: what to look for when reviewing a contract
