In the marketplace, as in life, there is a strong seasonality - Fall and Spring fashion collections, the holiday shopping season, new colours, new releases, new product. For some businesses and consultants it can add up to alot of pressure to release new product and keep customers engaged, but is being a Jack-of-all-Trades the ticket to a successful business? LESSONS … [Read more...] about Get BETTER to get BIGGER
Building Community: East Coast Momma Collective
In March I received an email asking if Anointment would like to participate in a one-day fair showcasing 'mom powered pursuits'. The premise was simple: there would be no direct competition (only one vendor of a specific product) and you had to be a mom and make your own product or service to participate. The fair was to take place in Halifax which is located 250 km from where … [Read more...] about Building Community: East Coast Momma Collective
Nest: Getting Your Files In Order
In Canada, tax season has just come and gone and I'm sure everyone has heard a story of *someone* who took a shoebox of unsorted receipts to their accountant and hoped they could sort it all out. Keeping your files in order is perhaps a bland topic, but it can be crucial to the efficiency of your business. It took me four years to get my filing system set up in an appropriate … [Read more...] about Nest: Getting Your Files In Order
A New Community Experience
{Image: Buy Local print by claudiagpearson} A few weeks ago I heard about the concept of a cash mob: people gather as a group at a predetermined location, they are given the name of a business and they descend en masse to that business to share some buy local love. The first instance that I watched with a lot of interest was a Cash Mob organized in Halifax that targeted Love, … [Read more...] about A New Community Experience
Why Consignment May Be Bad for Business
Consignee: the maker of goods. Consignor: The shop or owner of the shop where you are consigning your goods. Many makers I know ache to have their product in retail stores. Most are looking for a small retail presence to compliment their direct sales rather than to become completely focused on wholesale. Often, those makers will turn to consignment opportunities to sell their … [Read more...] about Why Consignment May Be Bad for Business
