Last year I launched my first product, and rather than giving it a static sticker price, I choose to make the price adjustable as a "pay what it's worth to you" option. The launch greatly exceeded my expectations, and while I don't think name-your-own price (aka NYOP) is a good model for every product, it can be magic for the right kind of offer. Let's look at why you might … [Read more...] about How to make the name-your-own-price model work
DIY Branding: A Maverick's Digital Toolbox
"I love your website! Who designed it?" At one point I was getting this question so frequently that the answer was on my FAQ page. In fact, a reader emailed my just last week to find out who my designer was. The truth is: it's me. Now, I'm no capital D designer. I do have a good eye, a strong sense of personal style, the patience to spend approximately 2,374 hours teaching … [Read more...] about DIY Branding: A Maverick's Digital Toolbox
Jews in Norfolk County: art, community, and invitation
In my not-so-past life, I was a professional actor. I'm resurrecting one of the most powerful lessons I learned early in my career... Actors love to tell their “war stories.” It's a form of entertainment and quick communion for those who are constantly thrust into unknown surroundings with new colleagues. These tales often have a witty moral like, “And that’s why you should … [Read more...] about Jews in Norfolk County: art, community, and invitation
Finding your way is the best way
I was a good student. Respectable amounts of As, healthy load of B's, and a few C's thrown in to vouch for my imperfections. I was raised with a strong work ethic, and have always considered myself to be focused and productive. Yes, I procrastinated with the best of them at times (starting to write a paper at mid-night the night before it was due in college, anyone?), but I was … [Read more...] about Finding your way is the best way
Mischief is magic: a tradition of being bad
image: woven paper gift topper tutorial via minieco.co.uk My dad does not care about presents. Every year all the women in the family go through the ritual tooth-pulling of trying to coax some gift ideas out of him. "I don't want anything. Some socks. Gunpowder." Great! Just what we wanted to wrap up--socks & gunpowder! But as much as he's not into making a wish-list, … [Read more...] about Mischief is magic: a tradition of being bad
