Love Your Business…Enough.

If you’re anything like me, you absolutely love what you do. You love being creative. Building something from nothing. The challenge. The early mornings and late nights and everything in between. You love the disappointment because it only makes you try harder next time. You love the sense of accomplishment. The feeling of, ‘yes, I really can do this.’

You love your business.

But do you love it enough?

Do you love it enough to….

Pay Yourself. I’m not talking about the spare change leftover after you break even. I’m not even talking about the paltry minimum wage labor costs you might’ve factored in. This is about loving your business enough to want it sustainable and successful…this is about paying yourself what you are worth.

Stay True to Your Passion. Cherishing your business is not about making anything people will buy, it’s about making something you love and strategically finding the market who appreciates it.

Say No.  Loving often means setting boundaries. Sometimes we need to decline invitations, proposals, and requests. Saying no can free us up to say yes to things that really matter.

Make it a Priority.  This means sacrifice. Tough decisions. Putting other things aside.  I’m not saying work comes before family, but it just might have to come before sleeping in, reality tv shows, and an always clean house.

Invest.Be it time, money, resources…your heart. Investing in your business isn’t quite the same as an expense, it’s like planting a seed to let it grow.