Author: Dannielle Cresp

Blog Organization for Creative Businesses

Blog organization for creative businesses, Dannielle Cresp of Style for A Happy Home

Many of you will have blogs that relate to your handmade and creative businesses. You know they can be a great marketing tool, and you know that you need to spend some time working on them. But I’m guessing that for at least some of you, there’s always that pull telling you that you should be creating or making and not blogging.

There’s always something that needs doing when we run creative businesses. Whether it’s making a product, taking photos or just trying to keep up with a to-do list that has more things added than we tick off. It can be hard to justify that time to work on the business instead of in the business. If we want to do well, there’s always going to be that fine balance: Marketing vs Making.

We know that having a blog is great for marketing our businesses, but they take a lot of work, so I wanted to give you some tips to not only get your blog working for you, but also make it just that little bit less of that thing you can never make time for.

Have an Editorial calendar that’s realistic and achievable

Editorial calendars are the best. They let you plan your content in advance and let you see the big picture of what’s going up when. But, the trick to really making them work for you is not to get carried away with trying to have content everyday. If blogging is not your main business, then you don’t need new content on your site every day. Think twice a week and plan it in advance.

Think about your product release dates ahead of time and create content that compliments your product

Once you’ve got yourself an editorial calendar (mine is a large desk calendar from an office supplies store and some post-its), write in all your product release dates. If you don’t have any, it could be a good time to make some, they can always be moved if needed. Think about the content you could create that goes with the launch of that new product and how you can be useful to your customers. Try to think outside the box and not only about your product all the time. Your product fits within a niche, think about content that fits within that.

Batch your blog posts

If you’d rather be working on your business than blogging, batching posts is a great way to go. Write your editorial calendar for the month and then set aside a day, (or a few half days) to write as many of the posts for the month as you can. This works well for businesses because your content doesn’t have to match the news. Schedule them and mark them in your editorial calendar as done as you complete each. This also gives you a backlog of posts for when you’re heading into a busy season, and the beauty of having them scheduled is that if you have new content you must share quickly, you can always shift your content around without losing any of it.

Keep it simple

Your blog posts don’t have to be essay length. Write what you need to say on your topic of the day and keep it relevant and lighthearted. You could share some sneak peeks of up coming products or even a little bit of your process. If you want to mainly share some photos, then you only need as many words as fills in the story that’s being told through images. Keep the photography a great quality and think about your customer and what they’d like to know.

Blogging can be a wonderful tool for your creative business and it takes just a little bit of organization to get it running smoothly and allow you to get back to what you do best.

What organizational tools do you use to stay on track with blogging for your creative business? Share with our community in the comments!

When Adventures Take You Where You Least Expect Them To

Flying into Melbourne by Dannielle Cresp

A little over 12 months ago I realised that I was stuck in a rut and needed a huge goal to help me find a way out of it. I was approaching my 27th birthday, the same age my mother was when she passed away, and I wanted to do something big, bold and adventurous to make sure that my 27 was something to remember, and so the 27 adventure was born.

I worked two jobs for most of the second half of 2012 and planned an adventure that I’d never forget. The plan was 9 stops across the USA including Alt Summit and one last hop over to Canada for a two year stay. On January 17, 2013 I stood at Melbourne airport, said goodbye to everything I knew and got on a plane towards a future and an adventure that had more unknowns than I’d ever imagine.

Those first nine stops across the USA were a whirlwind of laughter, tears, relaxation and allowing myself the time to think about both who I was and who I wanted to be. I felt relaxed and happy and almost fearless, in a way that I hadn’t in years. Not everything went to plan but I handled each twist with the resilience that came from taking those big scary steps that it took to get on the plane.

I met many lovely people along the way who reminded me that there is more good in the world than bad – something you can never be reminded of often enough. New York, my final US stop, left me feeling elated and ready to take on whatever was coming my way. I was ready to settle in Canada and make it my home.

Things quickly became more of an adventure than I bargained for once I got to Canada. Accommodation fell through; red tape sprung up everywhere I looked; all the research I’d done was woefully incorrect and terrible news came from home. I tried to shake it off and look at things from a different angle and I relied heavily on the kindness of near strangers who helped me out without even thinking twice. I am forever grateful to them.

I did the sums and I really thought it through, every part of me knew that all solutions pointed to home. I tried to ignore it for a while, but I have never felt like a decision was more right, than I did that day. I made a point to see more of Toronto and took a bus out to Niagara Falls and the next Wednesday morning I got on a bus that would take me to Detroit, Michigan and to familiar faces who would make me feel at home until it was time to make that 29 hour journey back to the other side of the world.

As the plane landed back in Melbourne, my heart swelled and I knew instantly that it was where I was meant to be. Sometimes you need an adventure to take you half way around the world to realise that you belong back where you started. I came back a different person to the one that left. My adventure gave me the clarity to see what kind of future I want for me: one that slows down to smell the roses; one where laughter and happiness reign and one where a happy home is a priority.

All the adventuring made me realise that if I could make all that happen just 7 months after I first thought about taking that leap, then I can must be able to do it again with another dream and another timeline and if I can do it, with a little willpower and a great plan, anyone can.

Here are some tips to help you make your crazy big adventures/dreams happen:

  • Write all the things you want to do down and pick the one you really want to happen first
  • Break that down into actionable steps that will take an hour at most to complete and just focus on one step at a time
  • Decide early on what is a ‘must have’ and what is a ‘nice to have’ so that you know from the beginning what you’re willing to compromise on and what you’re not, and be ok with both
  • Get out your calendar and make a realistic timeline for when you can aim to have each actionable step done by. Be kind to yourself and don’t overestimate what you can get done in a day or a week
  • Ask your community for their help or support. Don’t go it alone, you may just find someone who can help you with one or two steps or knows someone who can
  • Know your numbers. Whilst budgets can be scary and look huge, you’re more likely to get what you need to make it happen if you know that figure
  • Know what you’re willing to sacrifice to make it happen, (like giving up your daily trip to the coffee shop) but also treat yourself once in a while, because you deserve it!
  • Remember that you CAN do this and that it doesn’t matter if it takes longer than planned or that there are twists in the road, it’s all part of the adventure

Dannielle CrespMEET DANIELLE

Dannielle is a former web designer, constant dreamer and sometimes crazy adventurer. She is starting over and is on a mission to help people bring happiness (and fun) back into their homes with a dash of organisation and a sprinkle of their own awesome style.