Sara Tams

by Emily Ley of Emily Ley Paper Hello! I’m so excited to be joining the Oh My! Handmade Goodness columnists to share business tips and inspiration. I started my business, Emily Ley Paper, in late 2008 and have learned so much along the way. My biggest learning experience (a.k.a. failure – I tend to learn by trial and error) began when I started to struggle with my business … [Read more...] about Navigating the Trademark Process

by Sara Tams of sarah + abraham Two years ago when I first started selling on Etsy I also began doing a lot of shopping on Etsy and trades with other Etsy sellers.  Each time a package arrived in the mail, I was so impressed by the thoughtfulness that had gone into the packaging.  Most items arrived wrapped in pretty tissue paper, usually accompanied by some sort of small … [Read more...] about What Do You Include with Your Orders?

by Sara Tams of sarah + abraham I’ve been looking more closely at my Google Analytics recently and wondering how I can convert more of my website traffic into customers. I have a few ideas about ways to make my product options less confusing and some ideas about product photography. But when it comes to improving my product descriptions, I was at a loss until I spoke with … [Read more...] about Improving your Product Descriptions

by Nicole Morell of Honeybunch After the buying season at the big gift shows, a good community craft show is like a shot of espresso for my tchotchke-weary eyes. Though I’ve never actually counted, I’d say during the course of the average convention center-sized show I shuffle past hundreds of booths, stopping at maybe a couple dozen to take a closer look at the wares. … [Read more...] about sourcing at craft shows: a shopkeeper's perspective