Category: Entrepreneurship

A New Year’s Revolution

New Year's Revolution, illustration of hands breaking free from shackles

Dear loves & fellow makers,

Why don’t we abandon resolutions on the garbage heap of good intentions and commit ourselves to revolutions instead? In the face of fear, intolerance, uncertainty, and rising rage I raise an overflowing glass to call in revolution, a toast to goodness, a cheers to the possibility of change. If “magic is the art of changing consciousness at will”1 then I am a believer, not in magic that requires capes or wands, but in the kind we make together in the humblest of ways. The magic that can do the nearly impossible trick of changing minds, softening hearts, connecting lives. 

Imagine if we harnessed all the energy spent on personal development and self-improvement at the start of each year, invested it into reimagining the world. The time for resolutions has past, it is revolution time now. And so with reverence and trust in redemption – this is my New Year’s Revolution:

My revolution is not bloody, does not call for flag waving, coups, or pageantry. This revolution is a refuge built from the warmth of hearth and home, comfort, welcome, and wonder – a revolution of care, healing, nurturance. The master’s tools will never dismantle the master’s house2, we need councils of ladles and knitting needles to stir, stitch, weave a new world into being. They can keep their war rooms, my revolution is warm rooms, senseless kindness. A revolution of the mothering kind, mending the world with gentle ferocity, a great tenderness for all our bruised and broken places.

I’m calling in a revolution of potlucks, shared harvests to fill and feed our deepest hungers and insecurities, meals that remind us of our humanity with bread and roses. This revolution is rooted in history, planted in the stories of our ancestors, drawing power from the long river of time. Bigger than borders, connecting across cultures, classes, genders, beliefs, abilities, generations – a dream of a common language3. My revolution has no need for experts, gurus, special training, or elite abilities – anyone can be of service contributing small acts that seem insignificant alone but aggregate become an unstoppable force. An army of respecting elders, holding small people, feeding each other, reaching out, showing up, defeating hatred and segregation with steady applications of presence. Loneliness has become an epidemic and community is the cure, to feel in our hearts core, the reality of others4, then behave accordingly.

Every person is a world with their own personal geography, politics, and possibilities – my respectful revolution will draw a bigger circle5, big enough to hold, cradle, unite us with all our mismatched rhetoric and ideologies. One so large and expansive that those who stay outside shiver in the coldness of a life lived without the warmth of community and knock on the door, asking to please come inside. My revolution will always welcome you in and offer a seat at the table. 

This revolution is not worth fighting for, but is worth crafting, steadily, with patience and careful attention – a homemade, handmade revolution of belonging. To this I devote my work, my days. To this I dedicate my life.

What will be your New Year’s Revolution?

1 Dion Fortune, “Magic is the art of causing changes to occur in consciousness, in conformity with will”.

2Audre Lorde, ‘The Master’s Tools Will Never Dismantle the Master’s House’, from Sister Outsider: Essays and Speeches

3Adrienne Rich, ‘The Dream of a Common Language: Poems 1974-77’

4 Margaret Laurence, ‘My Final Hour’

5Dr. Pauli Murray, An American Credo, “When my brothers try to draw a circle to exclude me, I shall draw a larger circle to include them.”

New Year's Revolution, illustration of resist fists holding up 2018 banner

#FellowMakers History & the Triangle Factory Fire

Fellow Makers, young Italian immigrant garment worker in Brooklyn

Fellow makers, many of us have forgotten International Women’s Day began as International Working Women’s Day. The agenda? Changing conditions for the working women of the world and uniting the working class. On March 8, 1857, garment workers in New York City marched and picketed, demanding improved working conditions, a ten hour day, and equal rights for women. On March 8, 1908, their sisters in the needle trades in New York marched again, honoring the 1857 march, demanding the vote, an end to sweatshops and regulation of child labor. In 1910 at the Second International in Copenhagen, a world wide socialist party congress, Clara Zetkin proposed March 8th be proclaimed International Working Women’s Day to honour the work and struggle of women the world over.

The garment making industry had doubled in size between 1900 and 1910 with factories cramming unskilled immigrant workers from Russia and Italy into inadequate buildings without fire escapes or working regulations. Women who had previously worked from home were now forced to work in factories as piece-work sewing shifted to assembly production to meet demand.

#FellowMakers Triangle Fire Striking Workers

In November 1909 young women had helped instigate the “Uprising of 20,000”, the largest strike of women workers in New York history at that time, when 20,000 of New York’s 40,000 garment workers walked out of the factories and refused to work after being called to strike by Clara Lemlich. Clara was a 19 year old Ukrainian immigrant, who stood up in front of thousands of fellow workers to say:

“I am a working girl. One of those who are on strike against intolerable conditions. I am tired of listening to speakers who talk in general terms. What we are here for is to decide whether we shall strike or shall not strike. I offer a resolution that a general strike be declared now.”

The next morning they took to the streets. After the general strike of 1909 the majority of New York shirtwaist manufacturers had signed union contracts, except for the Triangle Shirtwaist Factory and on March 25th 1911 the need for women to unite went from a revolutionary spark to a blazing fire.

March 25th, 1911

Hundreds of women filed into the ninth and tenth floors of the Triangle Shirtwaist Factory as they did every morning. Some women lugged the heavy machines they would work on all day and were required to carry back and forth from the factory. Many women would also take home clothing to be worked on by the whole family, with children as young as three sewing into the night. Workers were mostly young Jewish and Italian immigrant women, who laboured long hours under miserable conditions facing regular deductions for electricity, mistakes, singing, or talking on the job. In some shops workers had to supply their own thread, needles, or rent the chairs they sat on to increase the profit margins for the shop owner. There were also men at work in the factories as pressers who spent all day standing at long tables using hot irons to press finished pieces, but the employees were overwhelmingly female.

That day when the women were bent over their machines a fire broke out and ravaged the factory killing 146 people, mostly Italian or Jewish women and girls. Many leapt from the roof or windows when they could not escape the factory floor because the fire escape doors had been locked to prevent stealing. Still known as the worst factory fire in US history the Triangle Shirtwaist Factory fire led to sweeping marches and reforms on worker rights not only in America but around the world. The cries of workers jumping to their deaths made Frances Perkins rush out the door to watch as in under twenty minutes over a hundred lives were lost, Frances would go on to be secretary of labor under Franklin D. Roosevelt and the first woman to serve as a Cabinet secretary. The event galvanized the Progressive movement in the US by uniting wealthy women with working women to improve social conditions for all. The fire also led three young Jewish women Clara Lemlich,  Rose Schneiderman, and Pauline Newman into a life of union organizing and political action. The working women who changed history were handmakers with little education or means, just like millions of us are today. Rose Schneiderman’s famous 1912 speech following the fire is as relevant now as it was then:

“What the woman who labors wants is the right to live, not simply exist — the right to life as the rich woman has the right to life, and the sun and music and art. You have nothing that the humblest worker has not a right to have also. The worker must have bread, but she must have roses, too.”

We like to believe things have changed since 1911, but have they really? Now that garment and textile factories aren’t in Brooklyn but in Bangladesh we can be comfortable thinking that if we buy or make handmade we are not part of the problem. The rising rage in the handmade community around reselling, manufacturing, and ‘craft-washing’ by factories and companies obscures a much deeper issue – if handmade is to be an alternative to the sweatshops we need to learn to scale fairly, democratically, and with organized structures for advocacy and accountability. Otherwise we run the risk of not being a force for change but a self-serving way to avoid dealing with larger patterns of consumption, all while making ourselves feel good.

#FellowMakers Triangle Fire Mourning

“That spring of 1911 we mourned our dead comrades, the victims of a society which was concerned only with the profits of an individual and not with the welfare of the many, of the working masses. The Triangle victims were martyrs in the fight for social justice, and the labor movement will always remember them as those who, with their young lives, paved the way for a better world with a more just society, a world free from exploitation, in which equal rights for all will be respected.”

Mary Domsky-Abrams, Blouse Operator, 9th floor (read her full interview with Leon Stein here)

Fast forward 100 years: manufacturing is carefully regulated in the developed world where we have unions, fair wage standards, building inspectors, child labour laws, and labour rights organizations. Across our borders and oceans conditions for women have not improved, they have worsened. Maybe Clara, Rose, and Pauline would have been the first to call North American sisters to arms when over 1100 people died and 2500 were injured in Bangladesh during the Rana Plaza factory collapse in 2013.  Unfortunately while tragedies get major press the follow up, policy change, and worker rights get less public interest because they impact our personal luxuries or divide us politically. Major brands like Loblaws, GAP, H&M, Target, Topshop, and more, use garment manufacturers in Cambodia and Bangladesh, where the factories employ primarily women and children.

In April 2016 it will be three years since the Rana Plaza factory collapse and despite promises to take care of injured workers and improve conditions the BBC reported women like Mossammat Rebecca Khatun are unable to work, Khatun spent two days under the rubble and lost her leg along with five family members. Others like Sharmin Akter had to return to their previous jobs despite being terrified and still others are unable to find work at all. “They consider us too damaged, they think we will not be able to work as hard as we did before.” one worker is quoted as sayingAs the CBC reported many of the brands implicated in the collapse have contributed little or nothing to funds that support those who were injured.  In the 140 page Human Rights Watch report “Work Faster or Get Out” conditions in the Cambodian garment industry are laid bare for us to consider the price of cheap labour. 90% of garment factory workers in Cambodia are women who face being fired for pregnancy, taking bathroom breaks, or working too slowly amid many abuses of fundamental human rights. Even now locking factory doors to prevent employees from stealing or holding union meetings.

Today, a century after the Triangle Shirtwaist Factory fire workers are still routinely dismissed, intimidated, or killed for trying to unionize to protect each other and improve conditions in countries like Cambodia, not because our countries are better than theirs but because consumers like us believe sweatshops are morally okay if things are cute.  Don’t get too cozy on your handmade high horse, even shopping local or supporting ethical brands does nothing to help fellow makers in factories overseas. Sam Maher, policy director of worker safety at Labour Behind the Label wrote 18 months after the collapse,

“The survivors and families of Rana Plaza have been failed by everyone. Their government, their employers, the brands and, yes, even us – the consumers. As long as our response to such tragedy is to wring our hands in guilt, to worry about our choices and how we can feel good about the clothes we buy, we will continue to fail them. As much as we may want to, we can’t shop ourselves out of this. If we really want a fashion revolution, we have to do more. We have to stand with these workers and shout as loud as we can, so that they will not be forgotten and will not be left alone.”

#FellowMakers Rana Plaza Factory Collapse survivors photos by Kevin Frayer for Associated Press

These are the faces of the women who are often seen as “competition” to handmade businesses – if this is our competition, what does that say about us? Photographs by Kevin Larkin for Associated Press. 

Women-led movements in both the US and Canada changed how the developed world treats workers. Policies, building codes, fair wages, and employee benefits exit because workers lobbied for regulations and the right to collective bargaining. Women worked together to form trade unions, guilds, and advocacy groups even uniting housewives into unions to lobby for access to childcare and affordable rent. Yet the very concept of the working class, of worker’s/women’s rights, or unions have become dirty words so it is little wonder that International Working Women’s Day was replaced by the less polarizing International Women’s Day. Yes, all women’s lives matter, just like all lives matter but the lives of specific communities experience pressures that others with more resources do not. This is one reason why the Black Lives Matter movement is so important to the Black community, by speaking with a collective voice, intolerable conditions can change.

Despite the romance that surrounds it, entrepreneurship has led to less security for workers with many micro-business owners working well over 10 hours a day. Many also juggle parenting or second jobs to get by. Many small business owners are uninsured and injuries, pregnancies, or illness in the family can leave them reeling financially and without proper support, so it is understandable that many feel they don’t have time to work together. Despite economic instability for increasing numbers of workers, unions in North America have seen a steady decline and lack of interest from young people since general working conditions improved and the right to unionize was protected. The Freelancer’s Union and Maker’s Row in the US are working to close that gap but very little exists for handmakers globally or locally.  At the same time manufacturing is a dirty word in the handmade community with so much rage directed towards any company or person who looks to grow. It can’t be chance that the main headquarters for Etsy is located just a short ride across the bridge from where the Triangle Factory fire happened, from their location in the Lower East Side where many of the Jewish immigrants lived during the time of the fire it is possible they can change commerce for the better – with our help. Of all the companies that have been built based on handmade values Etsy is leading the way in initiating many discussions around policy change, responsible manufacturing, democratic access to entrepreneurship and ethics but it is unfair to expect them to be the ‘creativity police’, makers own that role. But are we doing a good job?

Who is Responsible?  

Some makers truly believe reselling or manufacturing can hurt handmade and that until we stop overseas factories all artisans will suffer, then there are articles like this from Lucky Break Consulting on why “handmade alone isn’t enough” and is “becoming more vanilla with each passing day” justifying makers believing the only way to succeed is to pour money into hustling to keep up. This is in stark contrast to the stories in this article. The woman featured in this video who had to give up her baby to not lose her job. Or the stories featured in this Norwegian reality series where young fashion bloggers spend time living and working with Cambodian garment workers. Even though we might struggle to pay the bills from month to month, the average North American creative entrepreneur is not living or working in intolerable conditions, employers are not taking food out of our children’s mouths, and our sales usually come from niche markets who can purchase higher price points. By working together we could improve our products, photography, marketing, and values but as individual business owners we are little more than mini-corporations without any code of ethics at all.

So while we argue or debate the value of handmade, fellow makers around the world struggle just to make it through the day.

#FellowMakers Who is Responsible?

No, the blame for the division of the maker movement can’t be laid on factories, platforms, or policies – the problem is the consumer – us. Many makers are incredibly privileged as Betsy Greer of Craftivism so brilliantly explains, that we have the luxury to debate what is handmade and shame other workers who don’t meet our arbitrary standards is a perfect example of this wealth and power. That the new meme for maker culture has become spoofs like this instead of knitting as a form of resistance isn’t the fault of any one company. History has proven that handmade values and the profit system don’t go well together, as Utah Phillips explains in Natural Resources on the album The Past Didn’t Go Anywhere,

“the profit system always follows the path of least resistance and following the path of least resistance is what made the river crooked.” 

We choose to be elitist instead of organizing supports like unions or trade organization with our fellow makers. We complain about companies like Etsy instead of working with them to improve policies and support the women, who at least in Canada, represent  91% of it’s seller base according to the most recent seller survey. We shame dissenting voices when we could build an inclusive movement with a solid foundation for makers at home and around the world.  Self-interest makes us mean, small-minded, and bigoted as a community leaving people more worried about sales than the people making the things we consume. If we truly care about handmade values it is time to put aside divisive arguments and work as a community to make sure that the  “better world with a more just society, a world free from exploitation, in which equal rights for all will be respected” Mary wrote of after surviving the Triangle Fire finally becomes a reality and no more sisters or brothers die from “neglect of the human factor”.

Learning from History

We keep telling ourselves now that handmade won’t save the world, and it sure won’t if we keep treating it like a commodity instead of a belief system. Just buying handmade won’t change the world, but handmade values can, the belief that people, places, and process always matter more than profits and that together our hands can make a better world.  These are the same values that propelled the Arts and Crafts movement in the late 1800s to 1920s when artists and craftspeople rebelled against the increased industrialization of life, the mechanization of art, the rise of factory work, and monotony of assembly line jobs. The movement gave women the chance to move crafts out of the domestic sphere and into the world of art and business where they united around creativity, making money from traditional industries and employing other women.

The Arts and Crafts movement in Europe and the Craftsman movement in the US led to a revival of traditional craft, the establishment of woman-owned potteries like Rookwood, and influenced the future of design. Then, as now, what started out as a woman driven movement built on handmade values became a marketing niche and the same conflicts divided the movement. Some took the side of democratic, affordable art made possible through ethical manufacturing and the other for purity of process and artisanal pretention, slowly it all fell apart leaving us some lovely antiques.  What is happening now in the maker movement isn’t new, these politics have divided us before. Is it handmade or homemade? Is it art or craft? We reduce handmade values to bourgeois elitism when primarily white moneyed educated folks bicker about what isn’t allowed while the rest of the makers and workers try to make do. Divide and Conquer is one of the oldest tricks in the Capitalist Handbook.

The trouble with thinking handmade can be hurt by factory made is that as makers in the developed world with access to means, technology, and supplies we have an incredible opportunity to create ethical economies. It is our responsibility to extend the hand of fellowship to makers globally who also want to improve working conditions and wages so we can lift each other up. Factories are not our competition, the profit system is. Handmade isn’t fragile, it was here in the beginning of time when our ancestors painted pictographs and will be here to tell our stories long after all of us are dust. Handmade might not be enough to build you an empire on the backs of others but it will always enough for those who want a simple life of handmade, homemade goodness. We don’t create a culture that values craft, artistry, beauty and value by shaming or arguing in little cliques – we do it by educating, investing in opportunities, and working together in solidarity within our community, trade, and political structures to meet our needs collectively and hold our systems accountable. To want for each other what we want for ourselves was the foundation of the union movement and one we might want to rebuild if we care about handmade, women, workers, or the hands that make the world.

Makers today can learn many lessons from the Triangle Factory Fire: Factories are not the enemy, they are our responsibility; Governments and companies don’t make policies or improve standards unless moved by regular people; The factory worker/immigrant/fellow maker are not competition, they are family; and so many more…but maybe the most important one for us to remember is the moral attributed to Aesop in the sixth century:

United we stand, divided we fall.

 

FellowMakers5

A Lion used to prowl about a field in which four oxen used to dwell. Many a time he tried to attack them; but whenever he came near they turned their tails to one another, so that whichever way he approached them he was met by the horns of one of them. At last, however, they fell a-quarrelling among themselves, and each went off to pasture alone in a separate corner of the field. Then the Lion attacked them one by one and soon made an end of all four.

Sources: 

Ethical Guidelines for Blogging

ethical guidelines for bloggers

Blogging seems simple enough! But did you know that you could get in legal trouble for blogging, or at least risk angering someone you admire? Consider some basic blogging ethics and understand the legal issues with blogging. Not only do you want to keep things legal, but you want your readers to trust and respect you. Here are some things to think about.

Copyright and credit

If you’re able to write all the content for your blog, and create all the graphics and take all the photos, you will be in the clear as far as copyright infringement goes. A great side effect of all this diligence is that your blog will shine for the hard work you’re putting into it.

Not everyone has the skill and the time to create every last bit of content from scratch. If you don’t, make sure you’re using images correctly. Your only legitimate ways to gather images for your blog are:

  1. Create the photo or graphic yourself
  2. Use paid or free stock photography with an appropriate license
  3. Get permission from the content creator to re-use their work

Just because someone posted an image on their own site or on social media doesn’t mean it can be posted anywhere. If you will be posting images that you didn’t create, you need to have the right to do that.

When in doubt, if you’re putting any kind of content on your blog that you haven’t created yourself, you should both ask the creator for permission, and credit that person in your blog post.

If you’re re-using written content, it’s usually okay to insert an attributed quote into your text (and even better if you link back to the source). It’s not okay to re-print someone else’s entire article without permission.

If your post is based off of the original idea of someone else’s, share the credit and mention the inspiration in your post.

Truth and opinion

You may not think of yourself as a journalist, but as a blogger, you are responsible for earning your readers’ trust. You need to be clear about what is fact and what is your opinion. When speaking of others, be sure that you’ve verified what you’re writing about them. Libel is a real thing that you can get in legal trouble about.

Be transparent with your readers about what is editorial and what is advertising. Are you sharing affiliate links? Did you receive payment or get free product to blog about a certain topic? Readers need to know if they’re getting your unbiased opinion, or if your writing is affected by a relationship with an advertiser.

Giveaways and contests

Before you go wild promoting your blog or business with giveaways and contests, read up on how to do these legally. Your innocent blog giveaway may be an illegal lottery in some states. If your prize is worth enough, there will be tax concerns you need to think about.

This article gives a brief overview of how to keep your contests legit:

But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

Marketing and spam

When promoting your blog, make sure that you do so tastefully, and steer clear of anything spammy. This means not sending unsolicited emails, not posting inappropriately about your business in public forums, and not forcing advertisements on people who aren’t looking for them.

Even in your own spaces (your blog, your social media accounts), remember that people want value from you, not an endless stream of ads.

Privacy and policies

Always respect your readers’ privacy. This means keeping their email address private, and if you collect any data about them, you shouldn’t share this information with others, or use this information inappropriately. Your emails must be opt-in, and you can’t share your email lists with other people or companies.

Make some policies for your blog and be sure to share them with your readers! What is your comments policy, privacy policy, terms and conditions for use of your site? These don’t need to be pages and pages of legalese, but could instead be a few sentences by your comments box, or a promise next to your email opt-in that you won’t share email addresses with other companies.

Did you know that the comments people write on your blog posts are not yours to use? By default, they are copyrighted by the comment poster. If you want to use that wording elsewhere on your site or in your marketing materials, you’ll need permission. You can get this permission in advance by having a comments policy stated on your site.

More help with your blog

This is a brief overview of topics to think about. If you blog, I urge you to spend some time on Google learning more about blogging ethics and legalities.

This post kicks off a series on the Aeolidia website about starting a blog for creative businesses. Upcoming posts will discuss whether you should have a blog, share the steps to take to start a blog, give you a huge list of ideas of what to blog about, and cover common blogging mistakes I see.

Take a moment now to subscribe to my newsletter, so you won’t miss the next posts:

Get more tips on blogging

Since we’re talking ethics here, I had better mention that I will keep your email address completely private, and will not share it with others or use it for anything but to send you my newsletter!

Do you have a blog? Are you thinking of starting a blog? What questions do you have about blogs for business, or blogs on ecommerce sites? Please share in the comments. I’d love to offer some personalized tips.