Jason Fried is the cofounder of 37 Studios which develops Basecamp, a must have communication/organizational tool for many companies, so I thought this was an apt sentiment for our theme of DIY Branding and design: You don't need to outdo the competition. It's expensive and defensive. Underdo your competition. We need more simplicity and clarity. ~Jason Fried, Keynote Speech, … [Read more...] about {FREE SCREENSAVER} On Competition
Branding
Logo Design Tips: Allowing Your Designer to Shine
After ten years in the web design business, I'm taking a turn being the client. I'm taking our lessons to heart and getting out of my designer's way by sticking to our guidelines. After being involved in hundreds of design projects, this is about as insider-y as logo design tips get, so read on to get some knowledge you can use when it's your turn to hire a … [Read more...] about Logo Design Tips: Allowing Your Designer to Shine
Social Media Branding for Indie Biz: Google+
Photo Credit Thanks for joining us for the social media branding mini-series. This week we're going to bounce over to Google+. Since creating images of a specific size isn't all that important with Google+ (all of the elements are dynamic) we're skipping the video + template this week. Not to worry, there are lots of other goodies waiting for you! Let's start with the … [Read more...] about Social Media Branding for Indie Biz: Google+
Mismatched is only cool if you are 5 years old
I remember when my daughter first wanted to dress herself. Like all 5 year old little girls, she wanted to be fiercely independent, especially when it came to her wardrobe. Most days she would come out of her room wearing a fluffy pink tutu, her favorite cowgirl boots, a long sleeve shirt with some sort of princess motif (every 5 year old owns at least 3 of these) and a pink … [Read more...] about Mismatched is only cool if you are 5 years old
Social Media Branding for Indie Biz: Twitter + Pinterest
Photo Credit It's a 2-for-1 today as we continue our mini-series on social media branding for indie biz. We're slowly working our way into image heavy social media with Twitter + Pinterest. Let's start with the birds... "Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find … [Read more...] about Social Media Branding for Indie Biz: Twitter + Pinterest
