A couple of years ago, I was considering going back to school to get a degree in Graphic Design. I was seeing all of these cool designs out there in the world and I said to myself, "I want to do that!" However, I'd just finished a master's degree program studying yoga and creativity and it wasn't really a practical option for me to go back to school again. So I started … [Read more...] about How I began to learn about design (& how you can too!)
Branding
Social Media Branding for Indie Biz: YouTube
Branding is not just about pretty colors + the perfect font (although they are certainly part of the whole!) Branding really encompasses all of the little bits that represent your company. It's everything from your logo to your packaging; your customer service approach to your social media presence. Yep. We said social media. Having a unified brand across the web … [Read more...] about Social Media Branding for Indie Biz: YouTube
Branding DIY: An Insider’s Guide
I’ve been a graphic designer for over 10 years and in that time I’ve worked with and created many brands. Along the way I’ve learned a few pretty important things that help get the best results from all branding projects. The best thing is that these rules apply as much to your own brand as they do to huge multinationals and with just a little bit of work at the beginning of a … [Read more...] about Branding DIY: An Insider’s Guide
DIY Product Packaging: The Petit Cadeau
Why do customers buy handmade products online, from someone they have likely never met in person? For me, as a customer, it’s partly about supporting someone’s life and dreams, partly about the quality that handmade has to offer, and partly about the experience. There’s anticipation. I like to call it the “snail mail factor”. The wait. Checking the mailbox. The little … [Read more...] about DIY Product Packaging: The Petit Cadeau
DIY Design: A Month of Brand Building on OMHG
Happy October friends! Our Creative Communities theme made September fly by in a joyful blur of gathering, friendship, and connection-if you missed all the wonderful contributions be sure to check them out here. A new month means it is time for a new theme on OMHG, for October we are revisiting our popular DIY Branding theme with a month packed full of posts to help … [Read more...] about DIY Design: A Month of Brand Building on OMHG
