Dear sweet makers, From your comments about marketing, on the blog and in the Twitter chat, it sounds like the biggest thing keeping you from sharing your own handmade goodness with the world is the you are terrified by "marketing." So let's clear this right up! Marketing = all communication with the people who will (and do) love your work. (For another take … [Read more...] about What marketing really is (and how to stop avoiding it)
Marketing
Tools & Tips for Creative Blogging
I've been publishing a post on OMHG almost every day for 3 years now and have hit publish on nearly 900 posts in that time (we are coming up on our 1000 post next month!). Along the way I've learned a few things about how blogging creatively can help you to build community, market your work and collaborate with new friends from all over the world. Blogging changed my life in … [Read more...] about Tools & Tips for Creative Blogging
Finding Your Marketing Voice
image credit Oh Dier Marketing. I admit it. When I first thought of marketing my brand five years ago, I imagined phony phrases, fast ads, and shouts about awesomeness. Flashbacks of my short- lived career as a telemarketer paying my way through college came to mind. But I learned effective marketing is not about gimmicks or even advertisements; it’s about crafting a … [Read more...] about Finding Your Marketing Voice
Feature Perfect: Etsy Shop Product Photography
Treasury Curated by Amber of Red Tile Studio In my blog post last month Grow Your Etsy Shop with Treasuries, I explored the world of Etsy treasuries and how this tool can help your business thrive. As a co-leader of the treasury team Elite16 on Etsy, I tapped into the extensive knowledge of the team members to get a range of experience based insight. This month, I will be … [Read more...] about Feature Perfect: Etsy Shop Product Photography
Your Mailing List: Why You Need It, and What To Do With It
For a while, I struggled with my newsletter, and wasn't quite sure what to do with it. I didn't really understand what the difference was between email subscribers, Facebook fans, Twitter followers, and people reading my blog. What to do, what to do? It turns out an email newsletter is a very valuable marketing tool, and I feel like I've gotten to a sweet spot with my … [Read more...] about Your Mailing List: Why You Need It, and What To Do With It
