I know marketing is something that many creative people shy away from. They feel like it’s slimy, inauthentic and pushy. But the good news is that you don’t have to impersonate the ShamWow guy to be an effective marketer! Currently my boyfriend Neil and I are working on a documentary about the handmade community called Make It Happen. It’s about how people are able to quit … [Read more...] about You might be a marketer and not even know it!
Marketing
Grow Your Etsy Shop with Treasuries!
Terrarium Postcard Set image courtesy of Quill and Fox on Etsy I have a small garden out in the front of my house and every year I savor those magical spring days when the bugs have yet to come out and I can work outside into the evening. The basic structure of the garden remains intact after months of being under the heavy snow, but it always requires some adjustments. Each … [Read more...] about Grow Your Etsy Shop with Treasuries!
Growing Your Online Shop with Facebook & Twitter
A sponsored post by our advertiser Claudio Carnino of Fanchimp In 2013, if you're not using Facebook or Twitter to make promotions of your Etsy store, you're probably missing a huge opportunity. In fact, many shops are already doing it. Thousands of online shops are using Facebook because it drives more sales and sometimes it also doubles them. Statistics show … [Read more...] about Growing Your Online Shop with Facebook & Twitter
Media Coverage + Cash: The Surprising Things you Need to Know
A post from one of our fabulous sponsors (& resident PR rockstar!) Melissa Cassera As a creative business owner, you’ve probably heard plenty of stuff about publicity. You need it. You don’t need it. You need to hire an expensive publicist. Expensive publicists are a rip-off. You work really hard for it, and then you don’t even get a single sale. (insert sad trombone … [Read more...] about Media Coverage + Cash: The Surprising Things you Need to Know
Ready, Set, Achieve Altitude!
I am in Los Angeles after a few days spent spreading love and sparkles for a dear friend, now I am all checked in and preparing to lift-off for Altitude Design Summit. When this post goes out to our mailing list in the morning I will be standing on the podium with my beautiful panel members kicking off the first panel of the conference on Getting Past Zero (my piece is allll … [Read more...] about Ready, Set, Achieve Altitude!
